https://julianaardila.com juliana Thu, 12 Mar 2026 16:30:56 +0000 https://julianaardila.com en https://julianaardila.com/Homepage Wed, 22 May 2019 02:04:36 +0000 juliana https://julianaardila.com/Homepage <img width="2600" height="598" width_o="2600" height_o="598" data-src="https://freight.cargo.site/t/original/i/2344de06541a68d0899abbb8a555fe26cbf5548f2cca48da831951bc4868d3c7/Artboard-22x.png" data-mid="60521846" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/2344de06541a68d0899abbb8a555fe26cbf5548f2cca48da831951bc4868d3c7/Artboard-22x.png" /> CREATIVE DIRECTION&nbsp; |&nbsp; VISUAL STORYTELLING&nbsp; Scroll Down ︎ https://julianaardila.com/Downy-Free-and-Gentle Fri, 15 Dec 2023 14:33:51 +0000 juliana https://julianaardila.com/Downy-Free-and-Gentle <img width="560" height="340" width_o="560" height_o="340" data-src="https://freight.cargo.site/t/original/i/03fe0e0721c629996df7c4618ee211e6daeccf210486a4907a2007037a58b4e2/Downy-white-logo.png" data-mid="212728374" border="0" src="https://freight.cargo.site/w/560/i/03fe0e0721c629996df7c4618ee211e6daeccf210486a4907a2007037a58b4e2/Downy-white-logo.png" /> FILM Agency:&nbsp; Saatchi &amp; Saatchi NY Client:&nbsp; DownyProduct: Downy Free &amp; GentleRole: Creative Direction, Art Direction Fabric softener ads have always focused on how fabrics feel: soft towels, cozy sweaters, comfort. But they ignore what those fabrics touch: your skin. With over 70% of people experiencing sensitivity, we reframed the category from fabric care to skin care. We didn’t want to simulate this, we wanted to prove it. Using microscopes, probe lenses, and custom rigs, we captured everyday fabrics at an extreme level of detail. What looks soft to the eye revealed itself as rough and abrasive up close. The result was a cinematic way to show why Downy Free &amp; Gentle matters. <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/38cb5f16e797febf989d3dce36d9b8d0c08b80771a6a6713d6e3c8882dd0989f/sweater-travleing-shot.jpg" data-mid="207819418" border="0" src="https://freight.cargo.site/w/1000/i/38cb5f16e797febf989d3dce36d9b8d0c08b80771a6a6713d6e3c8882dd0989f/sweater-travleing-shot.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8c4cb1db42f7c88cf40a1f12b50406d26a744a9b9b4b5dd68d01a06fa40b46bb/jeans-lint-ball.jpg" data-mid="207822457" border="0" src="https://freight.cargo.site/w/1000/i/8c4cb1db42f7c88cf40a1f12b50406d26a744a9b9b4b5dd68d01a06fa40b46bb/jeans-lint-ball.jpg" /> <img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/87f0808a1d81fbabfd68562776837e8e348cc343aa15ba339a496ed70e720869/Scarf-traveling-shot.jpg" data-mid="207819419" border="0" src="https://freight.cargo.site/w/1000/i/87f0808a1d81fbabfd68562776837e8e348cc343aa15ba339a496ed70e720869/Scarf-traveling-shot.jpg" /> <img width="2400" height="1348" width_o="2400" height_o="1348" data-src="https://freight.cargo.site/t/original/i/cfd68e3c0994a176104f6f9ac9de2035f260b80624048e80d8a4c19056ce6323/sweater-camera.jpg" data-mid="207819421" border="0" src="https://freight.cargo.site/w/1000/i/cfd68e3c0994a176104f6f9ac9de2035f260b80624048e80d8a4c19056ce6323/sweater-camera.jpg" /> <img width="2400" height="1347" width_o="2400" height_o="1347" data-src="https://freight.cargo.site/t/original/i/b50a676c744e1237b6d162291c7009fdaed052a8298d009ac0259893fa2fa732/fingers-shot.jpg" data-mid="207819420" border="0" src="https://freight.cargo.site/w/1000/i/b50a676c744e1237b6d162291c7009fdaed052a8298d009ac0259893fa2fa732/fingers-shot.jpg" /> <img width="4608" height="2584" width_o="4608" height_o="2584" data-src="https://freight.cargo.site/t/original/i/4fe7112645ac62be1cd434f379471671ac4e6a680e0f485fb4d247ac4eed2302/jeans-shooting-low-res.jpg" data-mid="207824263" border="0" src="https://freight.cargo.site/w/1000/i/4fe7112645ac62be1cd434f379471671ac4e6a680e0f485fb4d247ac4eed2302/jeans-shooting-low-res.jpg" /> <img width="4586" height="2510" width_o="4586" height_o="2510" data-src="https://freight.cargo.site/t/original/i/aafb04529c6baaee2826122d49b5743cc0d7aae32c3c19b94c00211250bc79f6/Screenshot-2024-02-29-at-14.07.09.png" data-mid="207824154" border="0" src="https://freight.cargo.site/w/1000/i/aafb04529c6baaee2826122d49b5743cc0d7aae32c3c19b94c00211250bc79f6/Screenshot-2024-02-29-at-14.07.09.png" /> <img width="2835" height="1580" width_o="2835" height_o="1580" data-src="https://freight.cargo.site/t/original/i/cf781559a2930b37981bcd1fb7423fff6c81a12301c0d3bb98f3703bfa36be2c/low-res--light-shooting.png" data-mid="207824103" border="0" src="https://freight.cargo.site/w/1000/i/cf781559a2930b37981bcd1fb7423fff6c81a12301c0d3bb98f3703bfa36be2c/low-res--light-shooting.png" /> <img width="2136" height="1200" width_o="2136" height_o="1200" data-src="https://freight.cargo.site/t/original/i/a884e9af27b64798d4bc5c28f497cce0f7010b585a2eca9effa7d4919fbd9dac/foot-jeans-v2-thumbnail-3.jpg" data-mid="207822492" border="0" src="https://freight.cargo.site/w/1000/i/a884e9af27b64798d4bc5c28f497cce0f7010b585a2eca9effa7d4919fbd9dac/foot-jeans-v2-thumbnail-3.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/868aaadb63a438ab5f11db372f08e227a7062af56f84a6798add965c89bc01a1/DownyBaseLFERoughLanding60ENG_Still03.jpg" data-mid="208390607" border="0" src="https://freight.cargo.site/w/1000/i/868aaadb63a438ab5f11db372f08e227a7062af56f84a6798add965c89bc01a1/DownyBaseLFERoughLanding60ENG_Still03.jpg" /> No CGI, no physical models, and three days of camera tests led to scenes that promise to leave the viewers feeling itchy. <img width="8268" height="5862" width_o="8268" height_o="5862" data-src="https://freight.cargo.site/t/original/i/f671d5ee9a3c2710b92845cf8c125d7892464d1738305b06803bbb8adf5a08b1/0_Rough-Landing-BOARD-FINAL.jpg" data-mid="207819410" border="0" src="https://freight.cargo.site/w/1000/i/f671d5ee9a3c2710b92845cf8c125d7892464d1738305b06803bbb8adf5a08b1/0_Rough-Landing-BOARD-FINAL.jpg" /> ︎ Previous &nbsp; &nbsp; &nbsp;Next ︎ https://julianaardila.com/Citi-Forces-Collide Thu, 01 May 2025 17:20:57 +0000 juliana https://julianaardila.com/Citi-Forces-Collide <img width="2560" height="1664" width_o="2560" height_o="1664" data-src="https://freight.cargo.site/t/original/i/96931d19785c2d4ec7f3ed5c7f2974e790a91eb750e8a714680c0c646d2f57a5/Citi-Bank-Logo-PNG-HD-Image-4226364909.png" data-mid="239386077" border="0" src="https://freight.cargo.site/w/1000/i/96931d19785c2d4ec7f3ed5c7f2974e790a91eb750e8a714680c0c646d2f57a5/Citi-Bank-Logo-PNG-HD-Image-4226364909.png" /> EXPERIENTIAL | ACTIVATION Agency:&nbsp; Publicis NY Client:&nbsp; CitiProduct:&nbsp;Citi WealthRole: Art Direction Citi’s perspective on wealth is that it’s shaped by collisions: different forces coming together to create something new. We translated that idea into an installation at the Pérez Art Museum during Miami Art Week. Using magnetic fluid, visitors could shape and disrupt a living surface in real time, interacting with both the material and each other. Their movements were projected across the gallery, turning those interactions into a shared visual expression. To create it, we experimented with magnetic fluids, materials, magnets, and custom setups, balancing control and unpredictability. &nbsp; <img width="3304" height="1854" width_o="3304" height_o="1854" data-src="https://freight.cargo.site/t/original/i/65e4b07d1ee98819cb8cb9f30499f3498fb7e987b5d00b15597bac151736df6f/Screenshot-2025-10-14-at-10.00.56.png" data-mid="239374448" border="0" src="https://freight.cargo.site/w/1000/i/65e4b07d1ee98819cb8cb9f30499f3498fb7e987b5d00b15597bac151736df6f/Screenshot-2025-10-14-at-10.00.56.png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/b9e732d9bfa421d1f56ca8e6d5fb0e74ab37ddfe753557770daaaa655b6a8e4d/citi-2-1.jpg" data-mid="239374490" border="0" src="https://freight.cargo.site/w/1000/i/b9e732d9bfa421d1f56ca8e6d5fb0e74ab37ddfe753557770daaaa655b6a8e4d/citi-2-1.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/26b724171c5e369f26153b0aac4f693a320f64a33e942d075c326a61266b717e/citi-4.jpg" data-mid="239374436" border="0" src="https://freight.cargo.site/w/1000/i/26b724171c5e369f26153b0aac4f693a320f64a33e942d075c326a61266b717e/citi-4.jpg" /> <img width="1184" height="670" width_o="1184" height_o="670" data-src="https://freight.cargo.site/t/original/i/c971c18490310edcd02f33e8ba6183fb84b982a70f10160da133e1c09215da08/Screenshot-2025-10-14-at-09.58.51.png" data-mid="239374443" border="0" src="https://freight.cargo.site/w/1000/i/c971c18490310edcd02f33e8ba6183fb84b982a70f10160da133e1c09215da08/Screenshot-2025-10-14-at-09.58.51.png" /> <img width="3308" height="1852" width_o="3308" height_o="1852" data-src="https://freight.cargo.site/t/original/i/7304a9eea25a8dcfa4222e562c1ecdd1a22c268735b2c1daff983588048f42ea/Screenshot-2025-10-14-at-10.00.46.png" data-mid="239374447" border="0" src="https://freight.cargo.site/w/1000/i/7304a9eea25a8dcfa4222e562c1ecdd1a22c268735b2c1daff983588048f42ea/Screenshot-2025-10-14-at-10.00.46.png" /> ︎ Previous &nbsp; &nbsp; &nbsp;Next ︎ https://julianaardila.com/Clorox-Bleach-Does-That Thu, 07 Jul 2022 21:00:27 +0000 juliana https://julianaardila.com/Clorox-Bleach-Does-That <img width="1900" height="1112" width_o="1900" height_o="1112" data-src="https://freight.cargo.site/t/original/i/d73294ed78599f2134cc239a9ae5df937358ea17667e9696b7ec00171c4a3fb3/logo-clorox.png" data-mid="188930985" border="0" src="https://freight.cargo.site/w/1000/i/d73294ed78599f2134cc239a9ae5df937358ea17667e9696b7ec00171c4a3fb3/logo-clorox.png" /> FILM | SOCIAL | MUSIC PRODUCTION Agency: FCB San Francisco Client: Clorox | BleachRole: Art Direction, Design, Before bleach saw a surge in demand in 2020, it was seen as the “nuclear option” of household cleaners: intimidating, outdated, and avoided by younger generations. They didn’t know when to use it, how to use it, or why they should. So we set out to change that. Our goals were clear: find fresh, relevant ways for Millennials and Gen Z to use bleach in everyday life, and flip fear into curiosity. We launched a music video that doubled as a “how-to”, wrapping educational content in karaoke-worthy lyrics to teach a new generation how to use our product. RESULTSEven with limited media support, the video took off and quickly grew to +10 million views and 4.7k+ likes on YouTube. Our average view duration was 54 seconds! Almost everyone who saw this video decided to watch to the end.*On Youtube, the average view duration for a 60 second ad is 7 seconds. Most advertisers are lucky to get someone more than two seconds past the ‘skip ad’ button. (Take that best digital practices!) <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/126e7c184274b686eee605d9175d9328bb0bdb9aa212c496136f4dc484b1db9d/recordplayer.jpg" data-mid="147369472" border="0" src="https://freight.cargo.site/w/1000/i/126e7c184274b686eee605d9175d9328bb0bdb9aa212c496136f4dc484b1db9d/recordplayer.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/a0964557b9db0d2802dd53ee48c265173506477a7f2f8c0afd8e1827f34e503d/Aquarium.jpg" data-mid="147369489" border="0" src="https://freight.cargo.site/w/1000/i/a0964557b9db0d2802dd53ee48c265173506477a7f2f8c0afd8e1827f34e503d/Aquarium.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/c3f989551985d8c045657f3d5b565de540f7032e08a5bfad730a1f0b47dea813/hotdog.jpg" data-mid="147369493" border="0" src="https://freight.cargo.site/w/1000/i/c3f989551985d8c045657f3d5b565de540f7032e08a5bfad730a1f0b47dea813/hotdog.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/55dce66fb4f1a50dd6139423410c578982b7a215ffdb5fab64437042ae285092/bath.jpg" data-mid="147369490" border="0" src="https://freight.cargo.site/w/1000/i/55dce66fb4f1a50dd6139423410c578982b7a215ffdb5fab64437042ae285092/bath.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a86b7f7fe8a0a7b4fa53877ba23e52388fcf26ecce6019412bc12df23787e07/monster.jpg" data-mid="147369494" border="0" data-no-zoom="true" src="https://freight.cargo.site/w/1000/i/9a86b7f7fe8a0a7b4fa53877ba23e52388fcf26ecce6019412bc12df23787e07/monster.jpg" /> <img width="1907" height="1035" width_o="1907" height_o="1035" data-src="https://freight.cargo.site/t/original/i/10b80f08113ccacff0f83eabdbd9eb78d5332a409031ad90f540ddbdb1cffd68/Screen-Shot-2019-11-19-at-10.41.18-AM.png" data-mid="147369796" border="0" src="https://freight.cargo.site/w/1000/i/10b80f08113ccacff0f83eabdbd9eb78d5332a409031ad90f540ddbdb1cffd68/Screen-Shot-2019-11-19-at-10.41.18-AM.png" /> <img width="1905" height="1071" width_o="1905" height_o="1071" data-src="https://freight.cargo.site/t/original/i/35043f7f80fe3879428942853b8c8a71d104d696c87d2ce1223d5dbbb1fd768e/Screen-Shot-2019-11-19-at-10.40.39-AM.png" data-mid="147369800" border="0" src="https://freight.cargo.site/w/1000/i/35043f7f80fe3879428942853b8c8a71d104d696c87d2ce1223d5dbbb1fd768e/Screen-Shot-2019-11-19-at-10.40.39-AM.png" /> <img width="1910" height="1027" width_o="1910" height_o="1027" data-src="https://freight.cargo.site/t/original/i/d3a8d69869f9883fa3e5331c953c368e6c815fdcf091d7d3049d174ed59f791b/Screen-Shot-2019-11-19-at-10.40.13-AM.png" data-mid="147369804" border="0" src="https://freight.cargo.site/w/1000/i/d3a8d69869f9883fa3e5331c953c368e6c815fdcf091d7d3049d174ed59f791b/Screen-Shot-2019-11-19-at-10.40.13-AM.png" /> We also did some fun animations to support it ︎︎︎ What people were saying︎︎︎ <img width="6885" height="1306" width_o="6885" height_o="1306" data-src="https://freight.cargo.site/t/original/i/597903da99dc0b9042827c5b09670bf70bd40c9b4bdc5647f48c527ef1f22a8c/MBleach--comments.png" data-mid="147370181" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/597903da99dc0b9042827c5b09670bf70bd40c9b4bdc5647f48c527ef1f22a8c/MBleach--comments.png" /> People liked it so much that someone actually went ahead and did a 20 min version of it &gt;&gt;&gt;Yeah, Bleach does that...for 20 mins <img width="1676" height="872" width_o="1676" height_o="872" data-src="https://freight.cargo.site/t/original/i/3ebb19ea588b7a2d2ff97ecd19d662c1db7f69b5a42607851b4fb6bec696c92d/Screen-Shot-2022-07-20-at-12.06.28.png" data-mid="148333324" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/3ebb19ea588b7a2d2ff97ecd19d662c1db7f69b5a42607851b4fb6bec696c92d/Screen-Shot-2022-07-20-at-12.06.28.png" /> &nbsp; &nbsp;<img width="16736" height="2084" width_o="16736" height_o="2084" data-src="https://freight.cargo.site/t/original/i/d8d5db3e8d0265c812a2cd4b35eea1c225c183c260b51ea22a9827e133c0309f/Yeach--bleach-Does_One-line.png" data-mid="147369580" border="0" data-scale="30" src="https://freight.cargo.site/w/1000/i/d8d5db3e8d0265c812a2cd4b35eea1c225c183c260b51ea22a9827e133c0309f/Yeach--bleach-Does_One-line.png" /> &nbsp;<img width="1173" height="861" width_o="1173" height_o="861" data-src="https://freight.cargo.site/t/original/i/91ff0fcf95c535a15bf3ed0c03571793e5a90d6ce172f8fa7ee5de83ab2f11cc/site-logo-01.png" data-mid="148334381" border="0" data-scale="6" data-icon-mode src="https://freight.cargo.site/w/1000/i/91ff0fcf95c535a15bf3ed0c03571793e5a90d6ce172f8fa7ee5de83ab2f11cc/site-logo-01.png" /> &nbsp; &nbsp; &nbsp;<img width="620" height="620" width_o="620" height_o="620" data-src="https://freight.cargo.site/t/original/i/80886952986fd3a93db5b81aa97d2e54431e9b4366b7dfe06925da300aa65d71/shorty_logo_620x620-2749895910.png" data-mid="148334450" border="0" data-scale="6" data-icon-mode src="https://freight.cargo.site/w/620/i/80886952986fd3a93db5b81aa97d2e54431e9b4366b7dfe06925da300aa65d71/shorty_logo_620x620-2749895910.png" /> ︎ Previous &nbsp; &nbsp; &nbsp;Next ︎ https://julianaardila.com/Cotton-x-LSG-Holiday Thu, 12 Mar 2026 16:30:56 +0000 juliana https://julianaardila.com/Cotton-x-LSG-Holiday <img width="1935" height="347" width_o="1935" height_o="347" data-src="https://freight.cargo.site/t/original/i/45a2fa2ce78a1b7bf35208a0fda1273c08484e5b2c714b3dc4e7038f7b61993b/Partnership-logosArtboard-1.png" data-mid="246223215" border="0" src="https://freight.cargo.site/w/1000/i/45a2fa2ce78a1b7bf35208a0fda1273c08484e5b2c714b3dc4e7038f7b61993b/Partnership-logosArtboard-1.png" /> FILM | SOCIAL | EXPERIENTIAL Agency: GALE Client: CottonPartner: Lisa Says Gah!Role: Creative Direction, Art Direction Holiday dinners come with turkey, pie, and the same questions every year: relationship status, career plans, life updates. Cotton is known for comfort, even in uncomfortable situations. So instead of avoiding the questions, we answered them first. I developed the idea and led the art direction for a series of limited-edition cotton tees with pre-written responses to the holiday Q&amp;A. Five tees. Five answers. A more comfortable way to handle the holidays. <img width="3792" height="3366" width_o="3792" height_o="3366" data-src="https://freight.cargo.site/t/original/i/56f31dde036a41fb1623de475b6275e9b179741552bfa9175fb63e57d0702992/FLATS_CAREER-STATUS_FRONT02.png" data-mid="246306805" border="0" src="https://freight.cargo.site/w/1000/i/56f31dde036a41fb1623de475b6275e9b179741552bfa9175fb63e57d0702992/FLATS_CAREER-STATUS_FRONT02.png" /> <img width="3818" height="3367" width_o="3818" height_o="3367" data-src="https://freight.cargo.site/t/original/i/a5cc9788e5b59a38e0d3d8ab847d2a622a76928f2142bf29900a6b64ce4be41a/FLATS_INTENTIONALLY_SINGLE_02.png" data-mid="246306806" border="0" src="https://freight.cargo.site/w/1000/i/a5cc9788e5b59a38e0d3d8ab847d2a622a76928f2142bf29900a6b64ce4be41a/FLATS_INTENTIONALLY_SINGLE_02.png" /> <img width="3838" height="3395" width_o="3838" height_o="3395" data-src="https://freight.cargo.site/t/original/i/99a7dbdd77fda84f102875753db2c6dfa149befcb94ea61238215c6cff7a472e/FLATS_KIDS_FRONT_02.png" data-mid="246306807" border="0" src="https://freight.cargo.site/w/1000/i/99a7dbdd77fda84f102875753db2c6dfa149befcb94ea61238215c6cff7a472e/FLATS_KIDS_FRONT_02.png" /> <img width="3786" height="3351" width_o="3786" height_o="3351" data-src="https://freight.cargo.site/t/original/i/9c705701227f693117c477480a01de649e82ef4838b521a2c548e643044616ed/FLATS_MOVING_IN_FRONT_02.png" data-mid="246306808" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/9c705701227f693117c477480a01de649e82ef4838b521a2c548e643044616ed/FLATS_MOVING_IN_FRONT_02.png" /> <img width="3779" height="3349" width_o="3779" height_o="3349" data-src="https://freight.cargo.site/t/original/i/56f00af65e0e92e4191d6f584761ba23c5e40bd5f687a5a965d751d0880ad5bb/FLATS_OFFICIAL_UPDATE_02.png" data-mid="246306809" border="0" data-scale="48" src="https://freight.cargo.site/w/1000/i/56f00af65e0e92e4191d6f584761ba23c5e40bd5f687a5a965d751d0880ad5bb/FLATS_OFFICIAL_UPDATE_02.png" /> RESULTSThe idea earned its way into culture, with coverage in CNN, Yahoo, and Fashionista. The campaign generated over 508M impressions, including nearly 500M in earned media. With 479 placements and strong influencer engagement, the collection turned a relatable holiday tension into a widely shared cultural moment. <img width="1220" height="1830" width_o="1220" height_o="1830" data-src="https://freight.cargo.site/t/original/i/062ea17249e1c11e5bee754939a97ada6a92b8ad5a4a1f150a7b0f210864ad0f/ERIN870035094-R1-047_RT.jpg" data-mid="246306976" border="0" src="https://freight.cargo.site/w/1000/i/062ea17249e1c11e5bee754939a97ada6a92b8ad5a4a1f150a7b0f210864ad0f/ERIN870035094-R1-047_RT.jpg" /> <img width="1300" height="2311" width_o="1300" height_o="2311" data-src="https://freight.cargo.site/t/original/i/ebdd5c945528ecd5240eb85d50eabc9acf5627a58b6118c6301bc6e70e1ad702/VIGNETE_5_OFFICIAL-UPDATE-NO-UPDATE_391_RT.jpg" data-mid="246222524" border="0" src="https://freight.cargo.site/w/1000/i/ebdd5c945528ecd5240eb85d50eabc9acf5627a58b6118c6301bc6e70e1ad702/VIGNETE_5_OFFICIAL-UPDATE-NO-UPDATE_391_RT.jpg" /> <img width="5113" height="7666" width_o="5113" height_o="7666" data-src="https://freight.cargo.site/t/original/i/06c3d1400a695dd88364a000bd742293bed6d24f6194e5d82dc7626d0de1c0d4/VIGNETE_4_KIDS-STILL-MAYBE_054_RT.jpg" data-mid="246222452" border="0" src="https://freight.cargo.site/w/1000/i/06c3d1400a695dd88364a000bd742293bed6d24f6194e5d82dc7626d0de1c0d4/VIGNETE_4_KIDS-STILL-MAYBE_054_RT.jpg" /> <img width="1300" height="1949" width_o="1300" height_o="1949" data-src="https://freight.cargo.site/t/original/i/84b558358ec32a59f7e964f70a29fe9a809c6ffadef297eed8691fd221fe863a/VIGNETE_5_OFFICIAL-UPDATE-NO-UPDATE_427_RT.jpg" data-mid="246222525" border="0" src="https://freight.cargo.site/w/1000/i/84b558358ec32a59f7e964f70a29fe9a809c6ffadef297eed8691fd221fe863a/VIGNETE_5_OFFICIAL-UPDATE-NO-UPDATE_427_RT.jpg" /> <img width="1822" height="2734" width_o="1822" height_o="2734" data-src="https://freight.cargo.site/t/original/i/f0f5795235105a1092d55c39ce81c4b847198ca2d4e8de918b3684c7746ea3af/ERIN870035094-R1-148_RT_2x3.jpg" data-mid="246306994" border="0" src="https://freight.cargo.site/w/1000/i/f0f5795235105a1092d55c39ce81c4b847198ca2d4e8de918b3684c7746ea3af/ERIN870035094-R1-148_RT_2x3.jpg" /> <img width="4754" height="7128" width_o="4754" height_o="7128" data-src="https://freight.cargo.site/t/original/i/d9f20bba3c5fc215dd5766ec5e4093b8c23132e23673668249bc7a7215f46f7f/VIGNETE_3_IN-BETWEEN-JOBS_206_RT.jpg" data-mid="246222864" border="0" src="https://freight.cargo.site/w/1000/i/d9f20bba3c5fc215dd5766ec5e4093b8c23132e23673668249bc7a7215f46f7f/VIGNETE_3_IN-BETWEEN-JOBS_206_RT.jpg" /> <img width="5240" height="7856" width_o="5240" height_o="7856" data-src="https://freight.cargo.site/t/original/i/3130c58dfe1468820af0ba748b14eae29775e9a4bdecda99118de9ef95f0863a/VIGNETE_4_KIDS-STILL-MAYBE_115_RT.jpg" data-mid="246306998" border="0" src="https://freight.cargo.site/w/1000/i/3130c58dfe1468820af0ba748b14eae29775e9a4bdecda99118de9ef95f0863a/VIGNETE_4_KIDS-STILL-MAYBE_115_RT.jpg" /> <img width="7083" height="4724" width_o="7083" height_o="4724" data-src="https://freight.cargo.site/t/original/i/0c9a08bd8cd0c904172d90320d0385ec0f6f0c3dda5a1416cbe4993804ea78f7/VIGNETE_4_KIDS-STILL-MAYBE_137_RT.jpg" data-mid="246222883" border="0" src="https://freight.cargo.site/w/1000/i/0c9a08bd8cd0c904172d90320d0385ec0f6f0c3dda5a1416cbe4993804ea78f7/VIGNETE_4_KIDS-STILL-MAYBE_137_RT.jpg" /> ︎ Previous &nbsp; &nbsp; &nbsp;Next ︎ https://julianaardila.com/21Seeds-Re-Launch Tue, 14 Oct 2025 22:08:15 +0000 juliana https://julianaardila.com/21Seeds-Re-Launch <img width="450" height="450" width_o="450" height_o="450" data-src="https://freight.cargo.site/t/original/i/786326a0f9a97071791fe430407a94fb955acc6009aedfaea4fa1eb830283d7b/logo-21-small.png" data-mid="239385421" border="0" src="https://freight.cargo.site/w/450/i/786326a0f9a97071791fe430407a94fb955acc6009aedfaea4fa1eb830283d7b/logo-21-small.png" /> FILM Agency:&nbsp; GALE PartnersClient:&nbsp; Diageo Product: 21Seeds Infused Tequila Role: Creative Direction, Art Direction 21Seeds is a tequila infused with real fruit. It’s bright, fresh, and made without artificial flavors. “Flavor, For Real” became the foundation for the creative direction. Not just how it tastes, but how it shows up visually. We brought that to life through the textures, colors, and energy of real ingredients, creating a visual language that feels bold and tactile. <img width="2362" height="1573" width_o="2362" height_o="1573" data-src="https://freight.cargo.site/t/original/i/efa5b70d8dcdfa5205c02876ae8fd85cf4cc644d7ea30f0175f9fc50c8c0f6e4/250515_21Seeds_CucumberJalapeno_RGB_FIN.jpg" data-mid="239385221" border="0" src="https://freight.cargo.site/w/1000/i/efa5b70d8dcdfa5205c02876ae8fd85cf4cc644d7ea30f0175f9fc50c8c0f6e4/250515_21Seeds_CucumberJalapeno_RGB_FIN.jpg" /> <img width="2126" height="1318" width_o="2126" height_o="1318" data-src="https://freight.cargo.site/t/original/i/dfa8b89c4e7d83d69f0e76e410089cecfc52368fca128551c5d57101468eb900/250515_21Seeds_GrapefruitHibiscus_RGB_FIN.jpg" data-mid="239385222" border="0" src="https://freight.cargo.site/w/1000/i/dfa8b89c4e7d83d69f0e76e410089cecfc52368fca128551c5d57101468eb900/250515_21Seeds_GrapefruitHibiscus_RGB_FIN.jpg" /> <img width="2276" height="1361" width_o="2276" height_o="1361" data-src="https://freight.cargo.site/t/original/i/a0e7b263b0c892c85f4255380980b64e2afefe0173f923ac91ce7d0fb6e593b5/250515_21Seeds_ValenciaOrange_RGB_FIN.jpg" data-mid="239385224" border="0" src="https://freight.cargo.site/w/1000/i/a0e7b263b0c892c85f4255380980b64e2afefe0173f923ac91ce7d0fb6e593b5/250515_21Seeds_ValenciaOrange_RGB_FIN.jpg" /> <img width="2126" height="1247" width_o="2126" height_o="1247" data-src="https://freight.cargo.site/t/original/i/7b5125c6c0aecd553e15aedfc8cf3d8d626d0660e82348383ecf7e4f0bb8e4b6/250515_21Seeds_Trio_CJ-GH-VO_RGB_FIN.jpg" data-mid="239385223" border="0" src="https://freight.cargo.site/w/1000/i/7b5125c6c0aecd553e15aedfc8cf3d8d626d0660e82348383ecf7e4f0bb8e4b6/250515_21Seeds_Trio_CJ-GH-VO_RGB_FIN.jpg" /> &nbsp;︎ Previous &nbsp; &nbsp; &nbsp;Next ︎ https://julianaardila.com/Every-Womans-Marathon Wed, 22 Oct 2025 06:08:58 +0000 juliana https://julianaardila.com/Every-Womans-Marathon <img width="149" height="63" width_o="149" height_o="63" data-src="https://freight.cargo.site/t/original/i/074443e6e8b418f8a55ecdf0aff363524562e7270e4395d460edc6483a0820fb/milk-pep.svg" data-mid="239853102" border="0" src="https://freight.cargo.site/w/149/i/074443e6e8b418f8a55ecdf0aff363524562e7270e4395d460edc6483a0820fb/milk-pep.svg" /> EWM 2025 BRAND CAMPAIGN Agency:&nbsp; GALE Client:&nbsp; Milk PEPProduct: Every Woman’s MarathonRole:&nbsp;Creative Direction, Art Direction Milk is known for recovery, but rarely seen as part of performance. Every Woman’s Marathon reframed it as a partner in sport. Launched in 2024, it became the first marathon designed to celebrate women of every pace, background, and body. For the 2025 campaign, we developed the creative and visual direction across photography, social, and experiential, collaborating with design director Damien Le Coq to build a visual language grounded in real runners. The campaign positioned the marathon as a more inclusive and contemporary take on sport. 2025 CAMPAIGN PHOTOGRAPHY <img width="1475" height="984" width_o="1475" height_o="984" data-src="https://freight.cargo.site/t/original/i/4c73efd3d3828569754b5fa608f7a0393eb7d77359b5d7f83b580f07b3ab92eb/GA_GM_Scottsdale_MILK_Dessa_2358.jpg" data-mid="239853104" border="0" src="https://freight.cargo.site/w/1000/i/4c73efd3d3828569754b5fa608f7a0393eb7d77359b5d7f83b580f07b3ab92eb/GA_GM_Scottsdale_MILK_Dessa_2358.jpg" /> <img width="1539" height="984" width_o="1539" height_o="984" data-src="https://freight.cargo.site/t/original/i/15a8293fbf88027d92dd575e184cd32bfe77960367ca66911322dba2838fc7eb/GA_GM_Scottsdale_MILK_2366.jpg" data-mid="239853118" border="0" src="https://freight.cargo.site/w/1000/i/15a8293fbf88027d92dd575e184cd32bfe77960367ca66911322dba2838fc7eb/GA_GM_Scottsdale_MILK_2366.jpg" /> <img width="5464" height="8192" width_o="5464" height_o="8192" data-src="https://freight.cargo.site/t/original/i/90f647187ff7f61c10534827dd3301673810984fb5e049a88b147514f9a20c8d/MILK_0987.jpg" data-mid="239886806" border="0" src="https://freight.cargo.site/w/1000/i/90f647187ff7f61c10534827dd3301673810984fb5e049a88b147514f9a20c8d/MILK_0987.jpg" /> <img width="1475" height="984" width_o="1475" height_o="984" data-src="https://freight.cargo.site/t/original/i/34e24358388e7c5eccb587c597d37aed8144821ad0abd68a6c2f0df6739151f4/GA_GM_Scottsdale_MILK_3082.jpg" data-mid="239886781" border="0" src="https://freight.cargo.site/w/1000/i/34e24358388e7c5eccb587c597d37aed8144821ad0abd68a6c2f0df6739151f4/GA_GM_Scottsdale_MILK_3082.jpg" /> <img width="1475" height="984" width_o="1475" height_o="984" data-src="https://freight.cargo.site/t/original/i/8bdb46344265a1c935759bf36f5060b8c0c30a8c49d324ceca7fb3b3c3b22daf/GA_GM_Scottsdale_MILK_2719.jpg" data-mid="239853119" border="0" src="https://freight.cargo.site/w/1000/i/8bdb46344265a1c935759bf36f5060b8c0c30a8c49d324ceca7fb3b3c3b22daf/GA_GM_Scottsdale_MILK_2719.jpg" /> <img width="1592" height="984" width_o="1592" height_o="984" data-src="https://freight.cargo.site/t/original/i/577a1fe56cb61d9dc6783dce61f9a620984aadea85271efcd96ba3403810b921/GA_GM_Scottsdale_MILK_Group_2777.jpg" data-mid="239853329" border="0" src="https://freight.cargo.site/w/1000/i/577a1fe56cb61d9dc6783dce61f9a620984aadea85271efcd96ba3403810b921/GA_GM_Scottsdale_MILK_Group_2777.jpg" /> <img width="1444" height="963" width_o="1444" height_o="963" data-src="https://freight.cargo.site/t/original/i/aac248b04ce34bd956c713f7feb8323c7bf02ef722bc2e1a213af0f3dde4440f/GA_GM_Scottsdale_MILK_0173.jpg" data-mid="239853115" border="0" src="https://freight.cargo.site/w/1000/i/aac248b04ce34bd956c713f7feb8323c7bf02ef722bc2e1a213af0f3dde4440f/GA_GM_Scottsdale_MILK_0173.jpg" /> <img width="1475" height="984" width_o="1475" height_o="984" data-src="https://freight.cargo.site/t/original/i/b36ac6304e046dd984c896a18087bfa881503db15b6a2de46272e7c6bdafcc12/GA_GM_Scottsdale_MILK_Group_9_2058.jpg" data-mid="239853173" border="0" src="https://freight.cargo.site/w/1000/i/b36ac6304e046dd984c896a18087bfa881503db15b6a2de46272e7c6bdafcc12/GA_GM_Scottsdale_MILK_Group_9_2058.jpg" /> <img width="1475" height="1024" width_o="1475" height_o="1024" data-src="https://freight.cargo.site/t/original/i/1bd025a322e0e6b473248923cdf37a336274656d5b40cdab4b1022a571b36ce0/GA_GM_Scottsdale_MILK_0606-2.jpg" data-mid="239886778" border="0" src="https://freight.cargo.site/w/1000/i/1bd025a322e0e6b473248923cdf37a336274656d5b40cdab4b1022a571b36ce0/GA_GM_Scottsdale_MILK_0606-2.jpg" /> <img width="2508" height="3760" width_o="2508" height_o="3760" data-src="https://freight.cargo.site/t/original/i/b8b70c5b687d807c687c997efd41c32bbed251159648581635a505564cd34242/MILK_Katie_2419.jpg" data-mid="239853137" border="0" src="https://freight.cargo.site/w/1000/i/b8b70c5b687d807c687c997efd41c32bbed251159648581635a505564cd34242/MILK_Katie_2419.jpg" /> <img width="963" height="1444" width_o="963" height_o="1444" data-src="https://freight.cargo.site/t/original/i/f981b3f24bdd9be7c9f1c8c284ceb6905a1041afde813bd6af16a12c4f7f8218/GA_GM_Scottsdale_MILK_0815.jpg" data-mid="239853116" border="0" src="https://freight.cargo.site/w/963/i/f981b3f24bdd9be7c9f1c8c284ceb6905a1041afde813bd6af16a12c4f7f8218/GA_GM_Scottsdale_MILK_0815.jpg" /> <img width="2362" height="1576" width_o="2362" height_o="1576" data-src="https://freight.cargo.site/t/original/i/806a631186268e16157676b1efc7b7f5e4fec49986d7da4abe69b284c52e4ef2/MILK_0307-2.jpg" data-mid="239886792" border="0" src="https://freight.cargo.site/w/1000/i/806a631186268e16157676b1efc7b7f5e4fec49986d7da4abe69b284c52e4ef2/MILK_0307-2.jpg" /> <img width="1475" height="984" width_o="1475" height_o="984" data-src="https://freight.cargo.site/t/original/i/1adbe30afe376c08f2ddca945b03fcba7824b93c5caf13e2f513046f51d77b81/GA_GM_Scottsdale_MILK_GROUP_8_1616.jpg" data-mid="239886783" border="0" src="https://freight.cargo.site/w/1000/i/1adbe30afe376c08f2ddca945b03fcba7824b93c5caf13e2f513046f51d77b81/GA_GM_Scottsdale_MILK_GROUP_8_1616.jpg" /> <img width="1444" height="963" width_o="1444" height_o="963" data-src="https://freight.cargo.site/t/original/i/376f2ec31c9081765ec92bbe447e43fc075eafb085fc6b47837aaa05d255bf96/GA_GM_Scottsdale_MILK_1935.jpg" data-mid="239853332" border="0" src="https://freight.cargo.site/w/1000/i/376f2ec31c9081765ec92bbe447e43fc075eafb085fc6b47837aaa05d255bf96/GA_GM_Scottsdale_MILK_1935.jpg" /> <img width="3307" height="2206" width_o="3307" height_o="2206" data-src="https://freight.cargo.site/t/original/i/ed89be091f445fea46e0d2964bd423023e95350e0aad13ab19c686b1fd53978c/MILK_0907-2.jpg" data-mid="239886807" border="0" src="https://freight.cargo.site/w/1000/i/ed89be091f445fea46e0d2964bd423023e95350e0aad13ab19c686b1fd53978c/MILK_0907-2.jpg" /> <img width="963" height="1444" width_o="963" height_o="1444" data-src="https://freight.cargo.site/t/original/i/4af5a7b153df1aef738227d470a5b5db8275bda82e57488a65c7aa3bcb02bf6e/GA_GM_Scottsdale_MILK_1498.jpg" data-mid="239886779" border="0" src="https://freight.cargo.site/w/963/i/4af5a7b153df1aef738227d470a5b5db8275bda82e57488a65c7aa3bcb02bf6e/GA_GM_Scottsdale_MILK_1498.jpg" /> <img width="1475" height="984" width_o="1475" height_o="984" data-src="https://freight.cargo.site/t/original/i/8971d9bb11ba98f60ffbb447aeebd68088aa972f402d7532ee647792444ac8d0/GA_GM_Scottsdale_MILK_2642.jpg" data-mid="239887100" border="0" src="https://freight.cargo.site/w/1000/i/8971d9bb11ba98f60ffbb447aeebd68088aa972f402d7532ee647792444ac8d0/GA_GM_Scottsdale_MILK_2642.jpg" /> <img width="3307" height="2206" width_o="3307" height_o="2206" data-src="https://freight.cargo.site/t/original/i/4ed5a46fd6f8b99e687ace511c4fb7e7368c385f963a336b6808cca065b32f05/MILK_1334-2.jpg" data-mid="239886811" border="0" src="https://freight.cargo.site/w/1000/i/4ed5a46fd6f8b99e687ace511c4fb7e7368c385f963a336b6808cca065b32f05/MILK_1334-2.jpg" /> <img width="6726" height="4096" width_o="6726" height_o="4096" data-src="https://freight.cargo.site/t/original/i/0f5a47b6e62fd050d88e130652f364658ac74840933e99e56f0e512f99936ed7/GA_GM_Scottsdale_MILK_Katie_2481-1.jpg" data-mid="239886910" border="0" src="https://freight.cargo.site/w/1000/i/0f5a47b6e62fd050d88e130652f364658ac74840933e99e56f0e512f99936ed7/GA_GM_Scottsdale_MILK_Katie_2481-1.jpg" /> <img width="1475" height="984" width_o="1475" height_o="984" data-src="https://freight.cargo.site/t/original/i/ecf861d998176933b8ce3a4e4e704c8e171c90dda6beb40cbf1e3d0ad763fa53/GA_GM_Scottsdale_MILK_Group_9_1825.jpg" data-mid="239886785" border="0" 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height_o="2304" data-src="https://freight.cargo.site/t/original/i/58cd18c086fe4d7da6fc117750e4c1b05a7a521ee1138821677b6ccfbeda043c/GA_GM_Scottsdale_MILK_Group_5_1305.jpg" data-mid="239887092" border="0" src="https://freight.cargo.site/w/1000/i/58cd18c086fe4d7da6fc117750e4c1b05a7a521ee1138821677b6ccfbeda043c/GA_GM_Scottsdale_MILK_Group_5_1305.jpg" /> <img width="1513" height="1514" width_o="1513" height_o="1514" data-src="https://freight.cargo.site/t/original/i/1576f24f9459799c46272a1f24f1bd4af60ae8a3662fe4b3416c341c827c1a24/GA_GM_Scottsdale_MILK_Tashell_0499.jpg" data-mid="239887095" border="0" src="https://freight.cargo.site/w/1000/i/1576f24f9459799c46272a1f24f1bd4af60ae8a3662fe4b3416c341c827c1a24/GA_GM_Scottsdale_MILK_Tashell_0499.jpg" /> EXPERIENTIAL &amp; FILM FESTIVAL INTEGRATION As part of the lead-up campaign, we activated at film festivals nationwide to introduce Forward is a Pace, a powerful documentary chronicling the first Every Woman’s Marathon through five women’s journeys. <img width="1350" height="2000" width_o="1350" height_o="2000" data-src="https://freight.cargo.site/t/original/i/372efb343b9191e8a09ce75c4c02d024224ef27b36387e5191eb291535dd6a1a/ForwardIsAPace_Poster.jpg" data-mid="239887760" border="0" data-scale="31" src="https://freight.cargo.site/w/1000/i/372efb343b9191e8a09ce75c4c02d024224ef27b36387e5191eb291535dd6a1a/ForwardIsAPace_Poster.jpg" /> <img width="2624" height="3936" width_o="2624" height_o="3936" data-src="https://freight.cargo.site/t/original/i/7ee90572959e0d3043c762b02289b7615a5dc98187cbab122bd381111826c379/DSC03184.JPG" data-mid="239887337" border="0" src="https://freight.cargo.site/w/1000/i/7ee90572959e0d3043c762b02289b7615a5dc98187cbab122bd381111826c379/DSC03184.JPG" /> <img width="3835" height="2533" width_o="3835" height_o="2533" data-src="https://freight.cargo.site/t/original/i/71a6293943e4ef0747655d11bb8c3118c49033985d2d7bfc65191d4b31c2e9cb/DSC03154.JPG" data-mid="239887278" border="0" 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data-src="https://freight.cargo.site/t/original/i/c97eb4fb4464790f29f7a73587bf3ec30374d9d4c7b38934631e7a253651dd53/DSC03170.JPG" data-mid="239887335" border="0" src="https://freight.cargo.site/w/1000/i/c97eb4fb4464790f29f7a73587bf3ec30374d9d4c7b38934631e7a253651dd53/DSC03170.JPG" /> <img width="3859" height="2598" width_o="3859" height_o="2598" data-src="https://freight.cargo.site/t/original/i/83763171024983a0d82eca2f4d78a426498d93618e72f6430e8eee32dedcc7e9/DSC03159.JPG" data-mid="239887166" border="0" src="https://freight.cargo.site/w/1000/i/83763171024983a0d82eca2f4d78a426498d93618e72f6430e8eee32dedcc7e9/DSC03159.JPG" /> <img width="3024" height="4032" width_o="3024" height_o="4032" data-src="https://freight.cargo.site/t/original/i/4de09cec64383010cf4f9036ef2900052a635384af830f1fdce265eb981485c5/IMG_8296.jpg" data-mid="239887342" border="0" src="https://freight.cargo.site/w/1000/i/4de09cec64383010cf4f9036ef2900052a635384af830f1fdce265eb981485c5/IMG_8296.jpg" /> <img width="3936" height="2624" width_o="3936" height_o="2624" data-src="https://freight.cargo.site/t/original/i/693fa7baa50c1a268610c2e9c0df79cf10d727eee16244f6cd6ad9ca9d6ff5fb/DSC03166.JPG" data-mid="239887339" border="0" src="https://freight.cargo.site/w/1000/i/693fa7baa50c1a268610c2e9c0df79cf10d727eee16244f6cd6ad9ca9d6ff5fb/DSC03166.JPG" /> <img width="3936" height="2624" width_o="3936" height_o="2624" data-src="https://freight.cargo.site/t/original/i/8dd52f0af41085885855bc628fbdfa28ed6e62501fde3c96ab25f11a11f5b2f6/DSC03188.JPG" data-mid="239887338" border="0" src="https://freight.cargo.site/w/1000/i/8dd52f0af41085885855bc628fbdfa28ed6e62501fde3c96ab25f11a11f5b2f6/DSC03188.JPG" /> <img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/ed1c4778c47d4ebb1e2881675d3a6e51091abe270af82d48f09ecb8655220069/IMG_8314.JPG" data-mid="239887341" border="0" src="https://freight.cargo.site/w/1000/i/ed1c4778c47d4ebb1e2881675d3a6e51091abe270af82d48f09ecb8655220069/IMG_8314.JPG" /> <img width="3936" height="2624" width_o="3936" height_o="2624" data-src="https://freight.cargo.site/t/original/i/7c5e08ea091024fd14d946e75b670081f0c304d0aaeb273551dd5125b86e0055/DSC03197.JPG" data-mid="239887031" border="0" src="https://freight.cargo.site/w/1000/i/7c5e08ea091024fd14d946e75b670081f0c304d0aaeb273551dd5125b86e0055/DSC03197.JPG" /> everywomansmarathon.com ︎ Previous &nbsp; &nbsp; &nbsp;Next ︎ https://julianaardila.com/WNBA-25th-Anniversary Thu, 04 Aug 2022 14:48:47 +0000 juliana https://julianaardila.com/WNBA-25th-Anniversary <img width="986" height="490" width_o="986" height_o="490" data-src="https://freight.cargo.site/t/original/i/b5e7cb6a0ad06d41224d691c6b4cc7a901d2dd4b68a683ae490e32ed9b90b6df/WNBA_Primary1_fire_rgb-01.png" data-mid="149631475" border="0" data-scale="6" data-icon-mode src="https://freight.cargo.site/w/986/i/b5e7cb6a0ad06d41224d691c6b4cc7a901d2dd4b68a683ae490e32ed9b90b6df/WNBA_Primary1_fire_rgb-01.png" /> ACTIVATION | DESIGN | CULTURAL MOMENT Agency: Saatchi &amp; Saatchi Client: WNBA | 25th Anniversary Role: Art Direction, Design For its 25th anniversary, the WNBA set out to honor the 25 players who shaped the league. We marked that moment with 25 custom jackets, each one designed with personalized patches as a tribute to their legacy. <img width="960" height="640" width_o="960" height_o="640" data-src="https://freight.cargo.site/t/original/i/8a308abfc6bbe1f1e10e51276c9c13ca146c81f39459fc2a057d7f9805aae275/photo-1.jpg" data-mid="188916115" border="0" src="https://freight.cargo.site/w/960/i/8a308abfc6bbe1f1e10e51276c9c13ca146c81f39459fc2a057d7f9805aae275/photo-1.jpg" /> <img width="3122" height="2020" width_o="3122" height_o="2020" data-src="https://freight.cargo.site/t/original/i/6914a405788201de4119b472f324890077128bd43898a51c6fed402a84204bef/patches-isolated.png" data-mid="177713902" border="0" src="https://freight.cargo.site/w/1000/i/6914a405788201de4119b472f324890077128bd43898a51c6fed402a84204bef/patches-isolated.png" /> <img width="2446" height="1372" width_o="2446" height_o="1372" data-src="https://freight.cargo.site/t/original/i/5b2ac6395aa06da0e601ff71a1892c32d1ef410e748cf49b11be24d543c60be0/mockups-emma-jackets.jpg" data-mid="177712128" border="0" src="https://freight.cargo.site/w/1000/i/5b2ac6395aa06da0e601ff71a1892c32d1ef410e748cf49b11be24d543c60be0/mockups-emma-jackets.jpg" /> The patches represented their accomplishments, personal stories, hobbies, and identities both on and off the court. The color palette was chosen from their teams and logos. <img width="1463" height="808" width_o="1463" height_o="808" data-src="https://freight.cargo.site/t/original/i/3ec2c0ba2c6fd1e976b55f1eff485cd3dd4cf23d397e3127b224c6541d03ffd4/IMG_6411-3-v2.jpg" data-mid="188912138" border="0" src="https://freight.cargo.site/w/1000/i/3ec2c0ba2c6fd1e976b55f1eff485cd3dd4cf23d397e3127b224c6541d03ffd4/IMG_6411-3-v2.jpg" /> <img width="1949" height="1300" width_o="1949" height_o="1300" data-src="https://freight.cargo.site/t/original/i/0bc53c9635aa67a19267a6fd8441495960bdd06d8bda0d2e871309a5b3849a90/FBc4YV3X0AACp0f.jpeg" data-mid="188908780" border="0" src="https://freight.cargo.site/w/1000/i/0bc53c9635aa67a19267a6fd8441495960bdd06d8bda0d2e871309a5b3849a90/FBc4YV3X0AACp0f.jpeg" /> The inside of every jacket featured hand-stitched names of the players along with their accomplishments. <img width="3358" height="1634" width_o="3358" height_o="1634" data-src="https://freight.cargo.site/t/original/i/a4c35e0f6de591cc588e853b99f30d8064d33dc7d9fa4437b9aeaa1ec5a514cf/interior-jacket.jpg" data-mid="188912067" border="0" src="https://freight.cargo.site/w/1000/i/a4c35e0f6de591cc588e853b99f30d8064d33dc7d9fa4437b9aeaa1ec5a514cf/interior-jacket.jpg" /> The jacket's lining included a pattern&nbsp; of the WNBA's logo and their "Count it" brand platform. <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/df7e30f7296e6c52350d8b35e41db595e71d16555eb923ac3e64ad3a0b01acdf/jacket-8.jpg" data-mid="188917911" border="0" src="https://freight.cargo.site/w/1000/i/df7e30f7296e6c52350d8b35e41db595e71d16555eb923ac3e64ad3a0b01acdf/jacket-8.jpg" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/715c61fdf14e92e8340ca644ca6bedd04adeb9b0447e948132c75e9a5bec2cfc/jacket-4.jpg" data-mid="188917912" border="0" src="https://freight.cargo.site/w/1000/i/715c61fdf14e92e8340ca644ca6bedd04adeb9b0447e948132c75e9a5bec2cfc/jacket-4.jpg" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/c0413c6fdaa4b41ca2a651a8e8144a59a1d8d78d8e5285afb53f02b048bbf651/jacket-5.jpg" data-mid="188917913" border="0" src="https://freight.cargo.site/w/1000/i/c0413c6fdaa4b41ca2a651a8e8144a59a1d8d78d8e5285afb53f02b048bbf651/jacket-5.jpg" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/63c02ad35f1920bccf17572de36ab451e6fed93abafa496e24c375d24d6830b8/jacket-6.jpg" data-mid="188917914" border="0" src="https://freight.cargo.site/w/1000/i/63c02ad35f1920bccf17572de36ab451e6fed93abafa496e24c375d24d6830b8/jacket-6.jpg" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/d287fae50cd4166ca42a672de1b54f0dfef465b4f37ca56d12adadb96cef2bdb/jacket-3.jpg" data-mid="188917915" border="0" src="https://freight.cargo.site/w/1000/i/d287fae50cd4166ca42a672de1b54f0dfef465b4f37ca56d12adadb96cef2bdb/jacket-3.jpg" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/4ef8eb418426cb278c6b13993bb7550941b2dce02f9a6766a0f73b2f9e190513/jacket-1.jpg" data-mid="188917917" border="0" src="https://freight.cargo.site/w/1000/i/4ef8eb418426cb278c6b13993bb7550941b2dce02f9a6766a0f73b2f9e190513/jacket-1.jpg" /> The #W25 were honored at Game 1 of the Finals, were each member received a custom W25 varsity jacket. <img width="1707" height="2560" width_o="1707" height_o="2560" data-src="https://freight.cargo.site/t/original/i/3a39f9fc67a7488d1503c41e54fdc0db2e3738bd6366cc5473dfe1deb5b4190c/GettyImages-1235808570-scaled.jpg" data-mid="188910117" border="0" src="https://freight.cargo.site/w/1000/i/3a39f9fc67a7488d1503c41e54fdc0db2e3738bd6366cc5473dfe1deb5b4190c/GettyImages-1235808570-scaled.jpg" /> <img width="640" height="800" width_o="640" height_o="800" data-src="https://freight.cargo.site/t/original/i/e1e46f43bed8009c595b08202cf0901b96f8f32c871589efc947688c5cb7179c/elena-belle-video.2023-08-25-16_44_49.gif" data-mid="188912748" border="0" src="https://freight.cargo.site/w/640/i/e1e46f43bed8009c595b08202cf0901b96f8f32c871589efc947688c5cb7179c/elena-belle-video.2023-08-25-16_44_49.gif" /> <img width="1472" height="2560" width_o="1472" height_o="2560" data-src="https://freight.cargo.site/t/original/i/dd7217c1e806555cb2b1ebc38c6e22e9e323e7752a3d8df96b62634e162474e8/20211008_WNBA_GOAT_SFR_0087-1-scaled.jpg" data-mid="188917421" border="0" src="https://freight.cargo.site/w/1000/i/dd7217c1e806555cb2b1ebc38c6e22e9e323e7752a3d8df96b62634e162474e8/20211008_WNBA_GOAT_SFR_0087-1-scaled.jpg" /> <img width="1004" height="811" width_o="1004" height_o="811" data-src="https://freight.cargo.site/t/original/i/ae19211ef5a8f4136e91eee94ab8380930aa7707f3b0917ce3df845d733820bb/all-jackets.jpg" data-mid="188916118" border="0" src="https://freight.cargo.site/w/1000/i/ae19211ef5a8f4136e91eee94ab8380930aa7707f3b0917ce3df845d733820bb/all-jackets.jpg" /> <img width="2048" height="1152" width_o="2048" height_o="1152" data-src="https://freight.cargo.site/t/original/i/de6d9739fbe12f6e45b2b2fdfc4031f27ad129fd37ca32e22fa8b64c313b4390/20211008_WNBA_GOAT_SFR_0055-1-scaled.jpg" data-mid="188917463" border="0" src="https://freight.cargo.site/w/1000/i/de6d9739fbe12f6e45b2b2fdfc4031f27ad129fd37ca32e22fa8b64c313b4390/20211008_WNBA_GOAT_SFR_0055-1-scaled.jpg" /> <img width="960" height="1440" width_o="960" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1fc66e80a6cb5a9467187be9cdb3075156a5d98bbbb04f1708786e41c010c994/92d8133a84f338b42bef15c063e5cf08.jpg" data-mid="188910400" border="0" src="https://freight.cargo.site/w/960/i/1fc66e80a6cb5a9467187be9cdb3075156a5d98bbbb04f1708786e41c010c994/92d8133a84f338b42bef15c063e5cf08.jpg" /> <img width="2023" height="3037" width_o="2023" height_o="3037" data-src="https://freight.cargo.site/t/original/i/49b6360d448d19ec226f5ef72ca399d8d78f14c7aaace266136d908af8607401/IMG_6450.jpg" data-mid="188919104" border="0" src="https://freight.cargo.site/w/1000/i/49b6360d448d19ec226f5ef72ca399d8d78f14c7aaace266136d908af8607401/IMG_6450.jpg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/a0a120a7c8bbb9835586aab28d883f6b5800bc00fde789a5a3cca4486e73f83b/WNBA-JACKET-HANDLE.2023-08-25-18_42_25.gif" data-mid="188919186" border="0" src="https://freight.cargo.site/w/1000/i/a0a120a7c8bbb9835586aab28d883f6b5800bc00fde789a5a3cca4486e73f83b/WNBA-JACKET-HANDLE.2023-08-25-18_42_25.gif" /> <img width="2048" height="1366" width_o="2048" height_o="1366" data-src="https://freight.cargo.site/t/original/i/e9b9eead8f159a96c6c3981a51af6a0ad6c0e21b66edd3c3e22202fa197d111a/GettyImages-1235808387-scaled.jpg" data-mid="188910119" border="0" src="https://freight.cargo.site/w/1000/i/e9b9eead8f159a96c6c3981a51af6a0ad6c0e21b66edd3c3e22202fa197d111a/GettyImages-1235808387-scaled.jpg" /> To conclude the campaign, WNBA invited the public to vote for the 'Greatest WNBA Player of All Time,' a.k.a the 'GOAT.' As a tribute to this exceptional player, we designed and produced a unique trophy to honor Diana Taurasi. <img width="1974" height="1335" width_o="1974" height_o="1335" data-src="https://freight.cargo.site/t/original/i/a21fe3cfa52d44aa2087be8269cb0f5707e42adb83b256dc5deb32e1815b61cf/trophy-whole.jpg" data-mid="177724701" border="0" src="https://freight.cargo.site/w/1000/i/a21fe3cfa52d44aa2087be8269cb0f5707e42adb83b256dc5deb32e1815b61cf/trophy-whole.jpg" /> <img width="2642" height="1802" width_o="2642" height_o="1802" data-src="https://freight.cargo.site/t/original/i/eec9a29bb62bdc0d7dd8e5e15010301144b5ceb9b8273cf506a45734e67f4073/Goat-WNBA1.jpg" data-mid="183790793" border="0" data-scale="74" src="https://freight.cargo.site/w/1000/i/eec9a29bb62bdc0d7dd8e5e15010301144b5ceb9b8273cf506a45734e67f4073/Goat-WNBA1.jpg" /> <img width="1180" height="1148" width_o="1180" height_o="1148" data-src="https://freight.cargo.site/t/original/i/1560f5b60aca9b7a8baf6c5a9b80e9cb8b47024df01513fa6d27872d12d5b36a/jackets-twitter.gif" data-mid="177723563" border="0" src="https://freight.cargo.site/w/1000/i/1560f5b60aca9b7a8baf6c5a9b80e9cb8b47024df01513fa6d27872d12d5b36a/jackets-twitter.gif" /> <img width="1188" height="1194" width_o="1188" height_o="1194" data-src="https://freight.cargo.site/t/original/i/770344dc600a6d417cd05e9b04bf50016626d10c13ce0ed500f31bd37ca77251/Screen-Shot-2021-11-02-at-15.43.12.png" data-mid="177723571" border="0" src="https://freight.cargo.site/w/1000/i/770344dc600a6d417cd05e9b04bf50016626d10c13ce0ed500f31bd37ca77251/Screen-Shot-2021-11-02-at-15.43.12.png" /> <img width="1178" height="824" width_o="1178" height_o="824" data-src="https://freight.cargo.site/t/original/i/b2207a7529d8e3a4ad67a161c3b69885c4446b5487d83e64a62e05d93f030276/Screen-Shot-2021-11-02-at-15.48.54.png" data-mid="177723566" border="0" src="https://freight.cargo.site/w/1000/i/b2207a7529d8e3a4ad67a161c3b69885c4446b5487d83e64a62e05d93f030276/Screen-Shot-2021-11-02-at-15.48.54.png" /> <img width="1190" height="1136" width_o="1190" height_o="1136" data-src="https://freight.cargo.site/t/original/i/2e2c82dce0c28011fbc008ef2b7751c67ca221e87dd5796c5596019f5a9e80a4/Screen-Shot-2021-11-02-at-15.51.43.png" data-mid="177723572" border="0" src="https://freight.cargo.site/w/1000/i/2e2c82dce0c28011fbc008ef2b7751c67ca221e87dd5796c5596019f5a9e80a4/Screen-Shot-2021-11-02-at-15.51.43.png" /> ︎ Previous &nbsp; &nbsp; &nbsp;Next ︎ https://julianaardila.com/Women-In-Film-For-Your-Consideration Tue, 19 Jul 2022 21:21:58 +0000 juliana https://julianaardila.com/Women-In-Film-For-Your-Consideration <img width="1768" height="1792" width_o="1768" height_o="1792" data-src="https://freight.cargo.site/t/original/i/a55cd1f165aba9f9003aac1c50d5cb9d06d2964f04598ab9201d703045d45747/WIF_Lockup_Pink_RGB.png" data-mid="148262591" border="0" data-scale="9" data-icon-mode src="https://freight.cargo.site/w/1000/i/a55cd1f165aba9f9003aac1c50d5cb9d06d2964f04598ab9201d703045d45747/WIF_Lockup_Pink_RGB.png" /> SOCIAL IMPACT ACTIVATION | ADVOCACY AWARENESS CAMPAIGN Agency: Saatchi &amp; Saatchi Client: Women in Film | The $1.000 For Your Consideration Campaign Role: Art Direction Over the past decade, women have made up just 12% of Oscar winners. Women in Film is an organization that set out to change that, making sure films by women weren’t overlooked by Academy voters. With a budget of under $1,000, we placed our message directly in their world, where it couldn’t be ignored. So when it came time to vote, they wouldn’t just consider the usual contenders, but the work of women. BACKGROUND The Academy Awards have long faced criticism for a lack of diversity, with movements like “OscarsSoWhite” and “OscarsSoMale” calling it out. In the weeks leading up to voting, Academy members are saturated with “For Your Consideration” campaigns, as studios spend an average of $15 million per film competing for attention. <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/b98f42dbd8c6ad5b88d849a76cf3c737555cd9e1d3d207b2344fc8318956eca2/Belfast.jpeg" data-mid="148259521" border="0" src="https://freight.cargo.site/w/1000/i/b98f42dbd8c6ad5b88d849a76cf3c737555cd9e1d3d207b2344fc8318956eca2/Belfast.jpeg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/85f376aecd75ab4f542fa2fc91f57866a0eb0c49a55478948c627c2952a45f79/CODA.jpeg" data-mid="148259523" border="0" src="https://freight.cargo.site/w/1000/i/85f376aecd75ab4f542fa2fc91f57866a0eb0c49a55478948c627c2952a45f79/CODA.jpeg" /> <img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/cdc5f63b8ccae41e099dc9a131a26e912b6f02c7303d579e3d6ddeeb4fefca1d/West-Side-Story.jpeg" data-mid="148263348" border="0" src="https://freight.cargo.site/w/1000/i/cdc5f63b8ccae41e099dc9a131a26e912b6f02c7303d579e3d6ddeeb4fefca1d/West-Side-Story.jpeg" /> “For Your Consideration” billboards in L.A Idea To reach Academy voters, we used something always in their hands: coffee cups. We turned coffee sleeves into a targeted “For Your Consideration” campaign, placing them directly in their daily routines. Each sleeve linked to a curated hub of Oscar-nominated work by women, making it easy to discover in one place. <img width="3000" height="1833" width_o="3000" height_o="1833" data-src="https://freight.cargo.site/t/original/i/344e49459e797189da46a4196857bbd192c8fab9d42d7c453edd1700da0b545c/WIF-03-front.jpg" data-mid="148323690" border="0" data-scale="76" src="https://freight.cargo.site/w/1000/i/344e49459e797189da46a4196857bbd192c8fab9d42d7c453edd1700da0b545c/WIF-03-front.jpg" /> <img width="3000" height="1833" width_o="3000" height_o="1833" data-src="https://freight.cargo.site/t/original/i/f357838c0645520697e02973f7d2f3822f5274cdccb4cdad773a2449e33bfeef/WIF-04-back.jpg" data-mid="148323691" border="0" data-scale="70" src="https://freight.cargo.site/w/1000/i/f357838c0645520697e02973f7d2f3822f5274cdccb4cdad773a2449e33bfeef/WIF-04-back.jpg" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/f96a942a617c8c64962f91fc3b9d7c20ce5852318188c51204ef76fc92327b4f/tide3.png" data-mid="148326357" border="0" src="https://freight.cargo.site/w/1000/i/f96a942a617c8c64962f91fc3b9d7c20ce5852318188c51204ef76fc92327b4f/tide3.png" /> <img width="3725" height="3024" width_o="3725" height_o="3024" data-src="https://freight.cargo.site/t/original/i/487233a1568049cffe920c29b999c2550362f231b8619200ab5706a78fb95299/contagious4.png" data-mid="148320570" border="0" src="https://freight.cargo.site/w/1000/i/487233a1568049cffe920c29b999c2550362f231b8619200ab5706a78fb95299/contagious4.png" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/ee4339295e23ce66ba0dfb208338964acfd315f86ba27647823360c6cf386156/tide16.png" data-mid="148260183" border="0" src="https://freight.cargo.site/w/1000/i/ee4339295e23ce66ba0dfb208338964acfd315f86ba27647823360c6cf386156/tide16.png" /> <img width="4032" height="3024" width_o="4032" height_o="3024" data-src="https://freight.cargo.site/t/original/i/6c1ddfbf5a9459e3b41546256047ef5fd686405997fd760740fb4edccccbe363/Harbor6.png" data-mid="148320284" border="0" src="https://freight.cargo.site/w/1000/i/6c1ddfbf5a9459e3b41546256047ef5fd686405997fd760740fb4edccccbe363/Harbor6.png" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/c0b40cf18a290e089f8aa4579f53eb07e9faea5994a803d816b98a8ca47dc94d/tide13.png" data-mid="148320848" border="0" src="https://freight.cargo.site/w/1000/i/c0b40cf18a290e089f8aa4579f53eb07e9faea5994a803d816b98a8ca47dc94d/tide13.png" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/bee407a50318ef995ce8503b6c7c9f19d18789fafaf5d257dd9f7358d145022d/tide2.png" data-mid="148345833" border="0" src="https://freight.cargo.site/w/1000/i/bee407a50318ef995ce8503b6c7c9f19d18789fafaf5d257dd9f7358d145022d/tide2.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/35ba8609b39c1d870aaed66ff586650e6fa2c7adfae316238b609667b493e672/WIF-01.jpg" data-mid="148320860" border="0" src="https://freight.cargo.site/w/1000/i/35ba8609b39c1d870aaed66ff586650e6fa2c7adfae316238b609667b493e672/WIF-01.jpg" /> <img width="3300" height="2475" width_o="3300" height_o="2475" data-src="https://freight.cargo.site/t/original/i/9ea61f8cda4e2b7c092794ac3d55cafdef2d281c5b69bb367d0d1c12c34cd880/Beau_Alex.png" data-mid="148345892" border="0" src="https://freight.cargo.site/w/1000/i/9ea61f8cda4e2b7c092794ac3d55cafdef2d281c5b69bb367d0d1c12c34cd880/Beau_Alex.png" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/e79e0dc34e992bfbc5aca7b30a3dc3ec7f15a1ef5e2f8d97960a28e430915901/tide22.png" data-mid="148345882" border="0" src="https://freight.cargo.site/w/1000/i/e79e0dc34e992bfbc5aca7b30a3dc3ec7f15a1ef5e2f8d97960a28e430915901/tide22.png" /> <img width="2635" height="2001" width_o="2635" height_o="2001" data-src="https://freight.cargo.site/t/original/i/6ca0ee27a16b5b3404d04df8497941a9b7233bea0fd6337a3161d1b9cc9161b2/Harbor1.png" data-mid="148320423" border="0" src="https://freight.cargo.site/w/1000/i/6ca0ee27a16b5b3404d04df8497941a9b7233bea0fd6337a3161d1b9cc9161b2/Harbor1.png" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/82073e09d2a74cbb352767e3d65f30716d5346f4ea840271c0c8aaf7ad4e6844/tide9.png" data-mid="148320802" border="0" src="https://freight.cargo.site/w/1000/i/82073e09d2a74cbb352767e3d65f30716d5346f4ea840271c0c8aaf7ad4e6844/tide9.png" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/6701d6c89c63e8a3eea3ce0aeaa5e8b913913f0bd52d5549d42ad0b0926f738b/tide14.png" data-mid="148263216" border="0" src="https://freight.cargo.site/w/1000/i/6701d6c89c63e8a3eea3ce0aeaa5e8b913913f0bd52d5549d42ad0b0926f738b/tide14.png" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/f2f883195ff53a52d1639adc8773e5ffe7f7aca2a01738f0eaf79db7881f9469/tide8.png" data-mid="148345862" border="0" src="https://freight.cargo.site/w/1000/i/f2f883195ff53a52d1639adc8773e5ffe7f7aca2a01738f0eaf79db7881f9469/tide8.png" /> <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/d3ed9168857c985b1f866d9066df30ca909f11a23d359f485e240202f9c73ff8/WIF-02.jpeg" data-mid="148260146" border="0" src="https://freight.cargo.site/w/1000/i/d3ed9168857c985b1f866d9066df30ca909f11a23d359f485e240202f9c73ff8/WIF-02.jpeg" /> We distributed the sleeves across 25 locations, including film sets, edit suites, and post-production houses, placing them directly in the hands of Academy voters. <img width="3208" height="1800" width_o="3208" height_o="1800" data-src="https://freight.cargo.site/t/original/i/5c9d52d14207949d85fe9fe1b0a70c7b6080115edaf48878e5d4762d1442648b/QR-Code-Scan-1.jpg" data-mid="148346611" border="0" src="https://freight.cargo.site/w/1000/i/5c9d52d14207949d85fe9fe1b0a70c7b6080115edaf48878e5d4762d1442648b/QR-Code-Scan-1.jpg" /> <img width="3208" height="1800" width_o="3208" height_o="1800" data-src="https://freight.cargo.site/t/original/i/9c069104a16cff29d179c43d1c58dee63a7e6220b5f0cb9888e4f0fc426a0f77/QR-Code-Scan-2.jpg" data-mid="148346678" border="0" src="https://freight.cargo.site/w/1000/i/9c069104a16cff29d179c43d1c58dee63a7e6220b5f0cb9888e4f0fc426a0f77/QR-Code-Scan-2.jpg" /> Results Engagement exceeded expectations, with QR interactions 700% higher than average. The campaign was also amplified by actors and filmmakers including Keri Russell, Matthew Rhys, Lake Bell, and Benedict Wong. With a budget of under $1,000, we created a targeted presence within an ecosystem typically dominated by multi-million dollar campaigns, helping ensure the work of women was part of the conversation. <img width="2460" height="1328" width_o="2460" height_o="1328" data-src="https://freight.cargo.site/t/original/i/6e8e045591916e4ece48e0a8cfcd5a4cb06529194b175777e3de327607b1aaf7/ad-age-coffee-cups.jpg" data-mid="148344563" border="0" src="https://freight.cargo.site/w/1000/i/6e8e045591916e4ece48e0a8cfcd5a4cb06529194b175777e3de327607b1aaf7/ad-age-coffee-cups.jpg" /> <img width="1420" height="882" width_o="1420" height_o="882" data-src="https://freight.cargo.site/t/original/i/82a0123741c45d0615dabdeefd1fb129007d95b5a8afbf97ade5b23a71c2bee4/Screen-Shot-2022-07-19-at-18.31.01.png" data-mid="148262433" border="0" src="https://freight.cargo.site/w/1000/i/82a0123741c45d0615dabdeefd1fb129007d95b5a8afbf97ade5b23a71c2bee4/Screen-Shot-2022-07-19-at-18.31.01.png" /> <img width="3559" height="2204" width_o="3559" height_o="2204" data-src="https://freight.cargo.site/t/original/i/35961d0ca02b36e2db1c622690c5c11c72a0a8172f01a63addd820f7372c501f/Benedict_Photo1.jpeg" data-mid="148261883" border="0" src="https://freight.cargo.site/w/1000/i/35961d0ca02b36e2db1c622690c5c11c72a0a8172f01a63addd820f7372c501f/Benedict_Photo1.jpeg" /> <img width="3559" height="2204" width_o="3559" height_o="2204" data-src="https://freight.cargo.site/t/original/i/61e5df999c94bf06b86ea619e833745d1cc37d6407f077e639f11e53a7f44d28/celebrity-1.jpg" data-mid="148324104" border="0" src="https://freight.cargo.site/w/1000/i/61e5df999c94bf06b86ea619e833745d1cc37d6407f077e639f11e53a7f44d28/celebrity-1.jpg" /> <img width="7063" height="5008" width_o="7063" height_o="5008" data-src="https://freight.cargo.site/t/original/i/5eac1558fc72b20a1d446ddf5257fd39095b86afd7c95dc7b347bc50bcbc6222/WIF-Cup-Case-Board_Cannes-v5.jpg" data-mid="148261698" border="0" data-scale="94" src="https://freight.cargo.site/w/1000/i/5eac1558fc72b20a1d446ddf5257fd39095b86afd7c95dc7b347bc50bcbc6222/WIF-Cup-Case-Board_Cannes-v5.jpg" /> ︎ Previous &nbsp; &nbsp; &nbsp;Next ︎ https://julianaardila.com/Tide-x-Contagious Thu, 05 Sep 2019 22:07:58 +0000 juliana https://julianaardila.com/Tide-x-Contagious <img width="830" height="830" width_o="830" height_o="830" data-src="https://freight.cargo.site/t/original/i/0b765aa08b5297f8a1dcf1c160ee868d00623233cbea100c79f7ea4b86f49fa4/Tide-logo_LATEST.png" data-mid="188930671" border="0" src="https://freight.cargo.site/w/830/i/0b765aa08b5297f8a1dcf1c160ee868d00623233cbea100c79f7ea4b86f49fa4/Tide-logo_LATEST.png" /> BRAND COLLABORATION | EDITORIAL ACTIVATION Agency: Saatchi &amp; Saatchi Client: Tide | Contagious Role: Art Direction, Food target Contagious Magazine is known for its bold, collectible covers. For its 70th issue, it partnered with Tide to create a full cover-to-cover collaboration. We brought Tide’s stain-fighting power to life through a graphic narrative that follows the journey from spill to spotless. The series played out on Contagious-branded T-shirts, turning them into live canvases for the transformation. COVER PAGE&nbsp; THE WORK<img width="1247" height="1700" width_o="1247" height_o="1700" data-src="https://freight.cargo.site/t/original/i/8c0abd02019dd6ae7fd21e08a573da406db36d8cdf3e0f9fe6d51b036f9d8d94/Front-1.jpg" data-mid="207636993" border="0" src="https://freight.cargo.site/w/1000/i/8c0abd02019dd6ae7fd21e08a573da406db36d8cdf3e0f9fe6d51b036f9d8d94/Front-1.jpg" /> <img width="3201" height="2000" width_o="3201" height_o="2000" data-src="https://freight.cargo.site/t/original/i/444f3d9c9aa737cb8122752255b64f5e5848f88190e8be42ada47f4e45a8ced2/Tide-front-cover-mockup.jpg" data-mid="148253671" border="0" src="https://freight.cargo.site/w/1000/i/444f3d9c9aa737cb8122752255b64f5e5848f88190e8be42ada47f4e45a8ced2/Tide-front-cover-mockup.jpg" /> INTERIOR&nbsp; HOW IT HAPPENED <img width="3923" height="1814" width_o="3923" height_o="1814" data-src="https://freight.cargo.site/t/original/i/66782ae25ff91384f6a86bbbe3375ad09be3d6cb837d9353de3e01ec42b6a457/Inside.jpg" data-mid="207637046" border="0" src="https://freight.cargo.site/w/1000/i/66782ae25ff91384f6a86bbbe3375ad09be3d6cb837d9353de3e01ec42b6a457/Inside.jpg" /> <img width="3201" height="2000" width_o="3201" height_o="2000" data-src="https://freight.cargo.site/t/original/i/324317397777a3fdedfccceefbdd58bbccfad6dd7620a2c089e9d8daecdba396/tide-interior.jpg" data-mid="148253672" border="0" src="https://freight.cargo.site/w/1000/i/324317397777a3fdedfccceefbdd58bbccfad6dd7620a2c089e9d8daecdba396/tide-interior.jpg" /> BACK&nbsp; THE AFTER <img width="1247" height="1700" width_o="1247" height_o="1700" data-src="https://freight.cargo.site/t/original/i/4ea2e87c13d28898d1b668d35a09a5fe63358b2af0f0b76a227f694e512a3407/Back-1.jpg" data-mid="207637048" border="0" src="https://freight.cargo.site/w/1000/i/4ea2e87c13d28898d1b668d35a09a5fe63358b2af0f0b76a227f694e512a3407/Back-1.jpg" /> <img width="3201" height="2000" width_o="3201" height_o="2000" data-src="https://freight.cargo.site/t/original/i/296d79c23ec4e280a1a28377e07c81821b532004722673b9913635d4617c17e1/tide-contagious-back-mockup.jpg" data-mid="148253670" border="0" src="https://freight.cargo.site/w/1000/i/296d79c23ec4e280a1a28377e07c81821b532004722673b9913635d4617c17e1/tide-contagious-back-mockup.jpg" /> <img width="1247" height="1700" width_o="1247" height_o="1700" data-src="https://freight.cargo.site/t/original/i/fc21b4e18b08cdae3f546688fa5fe57372f9402c436d7bee7385dcaa25c320ad/Front-1.jpg" data-mid="147440470" border="0" src="https://freight.cargo.site/w/1000/i/fc21b4e18b08cdae3f546688fa5fe57372f9402c436d7bee7385dcaa25c320ad/Front-1.jpg" /> <img width="3923" height="1814" width_o="3923" height_o="1814" data-src="https://freight.cargo.site/t/original/i/700a3c95255f132df080859ee761946f7954a0df58c3a5b8cd75cdc0d795121f/Inside.jpg" data-mid="147440472" border="0" src="https://freight.cargo.site/w/1000/i/700a3c95255f132df080859ee761946f7954a0df58c3a5b8cd75cdc0d795121f/Inside.jpg" /> <img width="1247" height="1700" width_o="1247" height_o="1700" data-src="https://freight.cargo.site/t/original/i/e001afef93f116876cc9c9a9a46e2be39d543114f2d800c91e35198d19da62ac/Back-1.jpg" data-mid="147440469" border="0" src="https://freight.cargo.site/w/1000/i/e001afef93f116876cc9c9a9a46e2be39d543114f2d800c91e35198d19da62ac/Back-1.jpg" /> Read the Contagious Article &gt;here&lt; <img width="2048" height="1536" width_o="2048" height_o="1536" data-src="https://freight.cargo.site/t/original/i/4563690a04e9b66857653b307c2964a9fa39eb1c31d3eb7470539a840e9d4b51/1648040806078.jpg" data-mid="148348713" border="0" data-scale="41" src="https://freight.cargo.site/w/1000/i/4563690a04e9b66857653b307c2964a9fa39eb1c31d3eb7470539a840e9d4b51/1648040806078.jpg" /> The palette consisted of different notes of blues and oranges, a nod to Tide’s brand equity colors. <img width="2880" height="1100" width_o="2880" height_o="1100" data-src="https://freight.cargo.site/t/original/i/319ce1684d366c635e2a27d27566bade3d408ef89087500e5c854e78eaea79aa/Contagious-logo-tshirts-color1-FINAL.png" data-mid="147437361" border="0" src="https://freight.cargo.site/w/1000/i/319ce1684d366c635e2a27d27566bade3d408ef89087500e5c854e78eaea79aa/Contagious-logo-tshirts-color1-FINAL.png" /> BEHIND THE SCENES <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/9ead807041f4e2c46b9fbb8ad58731a34dce30e5db3505ab32de5c3e041d53a9/PXL_20220214_154250354.jpg" data-mid="147606443" border="0" src="https://freight.cargo.site/w/1000/i/9ead807041f4e2c46b9fbb8ad58731a34dce30e5db3505ab32de5c3e041d53a9/PXL_20220214_154250354.jpg" /> <img width="4032" height="2268" width_o="4032" height_o="2268" data-src="https://freight.cargo.site/t/original/i/916a5647a72a051e8bde72c479cbdf3b806b60207a19ef9678e5bef13e6a37b9/PXL_20220214_154314364.jpg" data-mid="147606444" border="0" src="https://freight.cargo.site/w/1000/i/916a5647a72a051e8bde72c479cbdf3b806b60207a19ef9678e5bef13e6a37b9/PXL_20220214_154314364.jpg" /> <img width="2268" height="4032" width_o="2268" height_o="4032" data-src="https://freight.cargo.site/t/original/i/62e288ef65ff175026160c2ead1441ae761e92b9461924845b3157db20385d08/PXL_20220214_161656618.jpg" data-mid="147606474" border="0" src="https://freight.cargo.site/w/1000/i/62e288ef65ff175026160c2ead1441ae761e92b9461924845b3157db20385d08/PXL_20220214_161656618.jpg" /> <img width="2500" height="1406" width_o="2500" height_o="1406" data-src="https://freight.cargo.site/t/original/i/bbf8d885ec6af7b0791e490ab2398436f0eb0c5c4129f26f6c7a3242a92c606e/MicrosoftTeams-image-2.png" data-mid="147606689" border="0" src="https://freight.cargo.site/w/1000/i/bbf8d885ec6af7b0791e490ab2398436f0eb0c5c4129f26f6c7a3242a92c606e/MicrosoftTeams-image-2.png" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/4feaba4c4bd8bc2c8ad607e6a84700867220cac4e89383356288a6d59cc4b5b0/IMG_3506.jpeg" data-mid="147606685" border="0" src="https://freight.cargo.site/w/1000/i/4feaba4c4bd8bc2c8ad607e6a84700867220cac4e89383356288a6d59cc4b5b0/IMG_3506.jpeg" /> <img width="2500" height="1875" width_o="2500" height_o="1875" data-src="https://freight.cargo.site/t/original/i/71a659c3132620878c9294cacf0acaabe0eb3260469e3a9df89bcd219622dc22/IMG_3492.jpeg" data-mid="147606684" border="0" src="https://freight.cargo.site/w/1000/i/71a659c3132620878c9294cacf0acaabe0eb3260469e3a9df89bcd219622dc22/IMG_3492.jpeg" /> <img width="3000" height="2251" width_o="3000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/36ce0a11cd19fcca461e2da2e19dfa5e226e9b5ec12e79d906351a2e8572e4aa/Shot_04_How_It_Happened_0223.jpg" data-mid="147606617" border="0" src="https://freight.cargo.site/w/1000/i/36ce0a11cd19fcca461e2da2e19dfa5e226e9b5ec12e79d906351a2e8572e4aa/Shot_04_How_It_Happened_0223.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/f56348796e9a1168061b907de884d21698d02fc40406ae797a7e203dbfa24e04/Shot_04_How_It_Happened_0198.jpg" data-mid="147606569" border="0" src="https://freight.cargo.site/w/1000/i/f56348796e9a1168061b907de884d21698d02fc40406ae797a7e203dbfa24e04/Shot_04_How_It_Happened_0198.jpg" /> Since we're a bunch of dedicated teammates, we ended up being the ones who got hit with the food onslaught: <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/0f023e0a5a4fa9554faced81377fa9822af56fb38e316a6ed7d5452eb3b04d55/Shot_04_How_It_Happened_0102.jpg" data-mid="149625214" border="0" src="https://freight.cargo.site/w/1000/i/0f023e0a5a4fa9554faced81377fa9822af56fb38e316a6ed7d5452eb3b04d55/Shot_04_How_It_Happened_0102.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/96cfcd059fd971d24eb0367b0e6ef86251dafce0e6e4d63304c45132162a3e2f/Shot_04_How_It_Happened_0105.jpg" data-mid="149625219" border="0" src="https://freight.cargo.site/w/1000/i/96cfcd059fd971d24eb0367b0e6ef86251dafce0e6e4d63304c45132162a3e2f/Shot_04_How_It_Happened_0105.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/c54ac18bb09000db8fe5b3241309e9cbd1d003d09ebe08b53e36c663929a444f/Shot_04_How_It_Happened_0106.jpg" data-mid="147439591" border="0" src="https://freight.cargo.site/w/1000/i/c54ac18bb09000db8fe5b3241309e9cbd1d003d09ebe08b53e36c663929a444f/Shot_04_How_It_Happened_0106.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/13183e02b16351d83875bc4e62d2604852cc66ec5b68a1c86954ed982b58eb5f/Shot_04_How_It_Happened_0110.jpg" data-mid="147439593" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/13183e02b16351d83875bc4e62d2604852cc66ec5b68a1c86954ed982b58eb5f/Shot_04_How_It_Happened_0110.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/32c98d138d1833c9fd5a44591d301e78986fa3c2f48783276891c206e44fa648/Shot_04_How_It_Happened_0113.jpg" data-mid="147439594" border="0" src="https://freight.cargo.site/w/1000/i/32c98d138d1833c9fd5a44591d301e78986fa3c2f48783276891c206e44fa648/Shot_04_How_It_Happened_0113.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/714398cbb5abeeba435eb1cb0b9261cd6b434f3fbaa0d199392c2a98f5b8f89f/Shot_04_How_It_Happened_0118.jpg" data-mid="147439595" border="0" src="https://freight.cargo.site/w/1000/i/714398cbb5abeeba435eb1cb0b9261cd6b434f3fbaa0d199392c2a98f5b8f89f/Shot_04_How_It_Happened_0118.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/176a17c2ff95fa2a72122fc7d7e448fd3581a773ca15ebcb591ffdafc72f0e07/Shot_04_How_It_Happened_0120.jpg" data-mid="147439596" border="0" src="https://freight.cargo.site/w/1000/i/176a17c2ff95fa2a72122fc7d7e448fd3581a773ca15ebcb591ffdafc72f0e07/Shot_04_How_It_Happened_0120.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/10f1d91c5618d171b562afdf3b38bdec34030fb0dc22ab2c468f3be0472fb974/Shot_04_How_It_Happened_0124.jpg" data-mid="147439597" border="0" src="https://freight.cargo.site/w/1000/i/10f1d91c5618d171b562afdf3b38bdec34030fb0dc22ab2c468f3be0472fb974/Shot_04_How_It_Happened_0124.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6b73cef23df7ad57d635ac289042dfcda0d03d72a389216d2d8a69b30f2b6cf6/Shot_04_How_It_Happened_0170.jpg" data-mid="147439601" border="0" src="https://freight.cargo.site/w/1000/i/6b73cef23df7ad57d635ac289042dfcda0d03d72a389216d2d8a69b30f2b6cf6/Shot_04_How_It_Happened_0170.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/8222dd7b35e55900ef5eb3a0b8fc71d30bf25f5bae0c7ba460db551108e1ca5c/Shot_04_How_It_Happened_0152.jpg" data-mid="147439667" border="0" src="https://freight.cargo.site/w/1000/i/8222dd7b35e55900ef5eb3a0b8fc71d30bf25f5bae0c7ba460db551108e1ca5c/Shot_04_How_It_Happened_0152.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/6fb0c038bc04732a9f9353a5cc21a8342aae363b074ce16ccb3a7fc9dcdb06da/Shot_04_How_It_Happened_0157.jpg" data-mid="147439600" border="0" src="https://freight.cargo.site/w/1000/i/6fb0c038bc04732a9f9353a5cc21a8342aae363b074ce16ccb3a7fc9dcdb06da/Shot_04_How_It_Happened_0157.jpg" /> <img width="2251" height="3000" width_o="2251" height_o="3000" data-src="https://freight.cargo.site/t/original/i/7e14949946b07b6d2af955dbbe030ecf1de5700962ad58c5b3aafc65e6595f81/Shot_04_How_It_Happened_0212.jpg" data-mid="149625202" border="0" src="https://freight.cargo.site/w/1000/i/7e14949946b07b6d2af955dbbe030ecf1de5700962ad58c5b3aafc65e6595f81/Shot_04_How_It_Happened_0212.jpg" /> <img width="3000" height="2251" width_o="3000" height_o="2251" data-src="https://freight.cargo.site/t/original/i/5635cb4a9c8fdfbd136b4c405b376fc914d6e062712df024c647d520bd9935cd/Shot_04_How_It_Happened_0223.jpg" data-mid="149625164" border="0" src="https://freight.cargo.site/w/1000/i/5635cb4a9c8fdfbd136b4c405b376fc914d6e062712df024c647d520bd9935cd/Shot_04_How_It_Happened_0223.jpg" /> In collaboration with Adrian Chan and Ralph Bachir ︎ Previous &nbsp; &nbsp; 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