Client ··································· Clorox
Project ································· Bleach
Medium ································ TV; Social
Year ····································· 2019
Project ································· Bleach
Medium ································ TV; Social
Year ····································· 2019
Background
Before 2020’s high demand for Bleach, young adults viewed Bleach one way: A scary, last resort option for big messes. But it’s wayyyyy more versatile than people think.
Brief
Shift perception of bleach from some toxic liquid monster to a useful tool everyone should have by showing all the surprising uses for bleach.Yes, all of them. Because yeah, bleach does that.
Idea
We created an original piece of music to show that bleach does many surprising (non-scary) things.
Before 2020’s high demand for Bleach, young adults viewed Bleach one way: A scary, last resort option for big messes. But it’s wayyyyy more versatile than people think.
Brief
Shift perception of bleach from some toxic liquid monster to a useful tool everyone should have by showing all the surprising uses for bleach.Yes, all of them. Because yeah, bleach does that.
Idea
We created an original piece of music to show that bleach does many surprising (non-scary) things.
Results so far:
31MM impressions and +9.9M views, with an 89% average percentage viewed.
That's an average view duration of 54 seconds. –For a :60s video, this is incredibly strong.
Consideration of purchase increased from 39% to 87%.
What people are saying:
“This is the only ad that I’ve ever deliberately searched for”
“What a bop, fuckn slaps brah“
They cracked our millennial code. Now I want to clean.
“This is a music video. Stop making it an ad.”
“This commercial itself needs Clorox from how dirty it is”
“Brooo they really sounded pretty good I'm weak Ash“
“this shit was fucking fire!”
“Why is it an actually bop... I need an extended version”
“Dammit, I wish the song is not about some product. It is that good”
“They didn’t have to go this hard“
“I've listened to this for an hour straight. This has no business being as good as it is”
“Man I jam to a bleach ad. Wow I never thought iIwould do that. I love it thou. Soo catchy.“
“I can’t believe I’m actually obsessed with this ad”
“Don Draper would be proud”
We also created a series of fun animations to teach people about Bleach’s versatility
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Client ··································· Clorox
Project ································· Clean & Healthy Home
Medium ································ TVC
Year ····································· 2017
Project ································· Clean & Healthy Home
Medium ································ TVC
Year ····································· 2017
Background
Cleaning is often seen as a necessary evil. It's the mundane chore at the end of all the fun and enjoyment that gets things back to normal. But what if we flipped that on its head?
We turn cleaning into a moment of empowerment that creates a blank canvas for all the incredible moments that come after.
Cleaning is often seen as a necessary evil. It's the mundane chore at the end of all the fun and enjoyment that gets things back to normal. But what if we flipped that on its head?
We turn cleaning into a moment of empowerment that creates a blank canvas for all the incredible moments that come after.
Through contrasts between clean spaces and sudden, unpredictable bits of life, we show that a clean home is a springboard for life’s best moments.
Clean is The Beginning.
What Comes Next Is Everything.
Client ·································· Clorox
Project ································ Scentiva
Medium ······························· TVC; Digital
Year ···································· 2018
Project ································ Scentiva
Medium ······························· TVC; Digital
Year ···································· 2018
Background
When your home smells good, it feels like you’re in a sensorial paradise. Scentiva strives to elevate everyday moments through sensorial experiences.
Brief
We were asked to create a long-form video for the releasing of a new Floor Mop Cleaner in two scents.
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We also created a number of animations to bring cleaning products to a world of scent. We launched these new products with elevated visuals and targeted marketing.
When your home smells good, it feels like you’re in a sensorial paradise. Scentiva strives to elevate everyday moments through sensorial experiences.
Brief
We were asked to create a long-form video for the releasing of a new Floor Mop Cleaner in two scents.
—
We also created a number of animations to bring cleaning products to a world of scent. We launched these new products with elevated visuals and targeted marketing.
Steering away from the traditional cleaning and scent ads we decided to bring this world of scent to life
by building the majority of our visual world in-camera, giving it a visual personality and presence.
by building the majority of our visual world in-camera, giving it a visual personality and presence.
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Client ····································· PECHA-KUCHA
Project ··································· PosterMedium ·································· Print
Year ······································· 2019
Project ··································· PosterMedium ·································· Print
Year ······································· 2019
Pecha-Kucha is a storytelling format where a presenter shows 20 slides for 20 seconds of commentary each, with a total time of 6 minutes and 40 seconds for a presentation.
I gave a Pecha-Kucha on the intersection of ayahuasca and Colombian street art. I also made the posters for the presentation. These are the posters.
I gave a Pecha-Kucha on the intersection of ayahuasca and Colombian street art. I also made the posters for the presentation. These are the posters.
Client ·································· Taka Taka Clothing
Project ································ Photo shoot
Medium ······························· Set up Desing & Art D.
Year ···································· 2019
Project ································ Photo shoot
Medium ······························· Set up Desing & Art D.
Year ···································· 2019
Product: Taka Taka is a clothing brand of jackets inspired by African patterns meant to go out and have fun in.
Role: Art Direction, Styling, and Concepting.
Collaboration with Bruno Nakano
Photographer: Sophie Miya
Producer: Charlotte McConnell
Role: Art Direction, Styling, and Concepting.
Collaboration with Bruno Nakano
Photographer: Sophie Miya
Producer: Charlotte McConnell
