WNBA 25TH ANNIVERSARY
Agency: Saatchi & Saatchi
Client: WNBA | 25th Anniversary
Role: Creative Direction + Art Direction + Designer
Designed in collaboration with Caroline Chas and Victor Roman.
To celebrate its 25th anniversary, the WNBA set out to honor the standout players who’ve shaped the league since 1997.
We created 25 custom jackets—each one uniquely designed with personalized patches—as a tribute to the athletes behind the league’s legacy.
We created 25 custom jackets—each one uniquely designed with personalized patches—as a tribute to the athletes behind the league’s legacy.
The patches represented their accomplishments, personal stories, hobbies, and identities both on and off the court. The color palette was chosen from their teams and logos.
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The inside of every jacket featured hand-stitched names of the players along with their accomplishments.
The inside of every jacket featured hand-stitched names of the players along with their accomplishments.
The jacket's lining included a pattern of the WNBA's logo
and their "Count it" brand platform.
The #W25 were honored at Game 1 of the Finals, were each member received a custom W25 varsity jacket.
To conclude the campaign, WNBA invited the public to vote for the 'Greatest WNBA Player of All Time,' a.k.a the 'GOAT.' As a tribute to this exceptional player, we designed and produced a unique trophy to honor Diana Taurasi.
We hoped to get some jackets for ourselves – although it never happened.
Meanwhile, others began to ask about them online as well.
