ACTIVATION | DESIGN | CULTURAL MOMENT
Agency: Saatchi & Saatchi
Client: WNBA | 25th Anniversary
Role: Art Direction, Design
For its 25th anniversary, the WNBA set out to honor the 25 players who shaped the league.
We marked that moment with 25 custom jackets, each one designed with personalized patches as a tribute to their legacy.
We marked that moment with 25 custom jackets, each one designed with personalized patches as a tribute to their legacy.
The patches represented their accomplishments, personal stories, hobbies, and identities both on and off the court. The color palette was chosen from their teams and logos.
The inside of every jacket featured hand-stitched names of the players along with their accomplishments.
The jacket's lining included a pattern of the WNBA's logo and their "Count it" brand platform.
The #W25 were honored at Game 1 of the Finals, were each member received a custom W25 varsity jacket.
To conclude the campaign, WNBA invited the public to vote for the 'Greatest WNBA Player of All Time,' a.k.a the 'GOAT.' As a tribute to this exceptional player, we designed and produced a unique trophy to honor Diana Taurasi.
