CONTIAGIOUS X TIDE
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Agency: Saatchi & Saatchi
Client: Tide | Contagious
Role: Concepting + Production + Art Direction + Food target
Contagious Magazine is a curated source for the latest trends in marketing, technology, and business creativity. Renowned for its stunning and memorable covers, the magazine has collaborated with major brands such as Snapchat, Cadbury, and Ben & Jerry's.
For its 70th issue, Contagious approached us to design the cover, back, and interior pages of the magazine using Tide's distinctive style. Our concept wanted to showcase the brand's remarkable cleaning power and superior performance.
To accomplish this, we developed a series of photos illustrating Tide's effectiveness in removing stains from start to finish. We began with a demonstration featuring individuals wearing contagious t-shirts as targets for our stains.
For its 70th issue, Contagious approached us to design the cover, back, and interior pages of the magazine using Tide's distinctive style. Our concept wanted to showcase the brand's remarkable cleaning power and superior performance.
To accomplish this, we developed a series of photos illustrating Tide's effectiveness in removing stains from start to finish. We began with a demonstration featuring individuals wearing contagious t-shirts as targets for our stains.
THE WORK
The palette consisted of different notes of blues and oranges, a nod to Tide’s brand equity colors.
HOW IT HAPPENED
Credits
Photographer: Travis Rathbone
CD: Adrian Chan
ACD: Juliana Ardila
Sr Designer: Ralph Bachir
Photographer: Travis Rathbone
CD: Adrian Chan
ACD: Juliana Ardila
Sr Designer: Ralph Bachir