CONTIAGIOUS X TIDE
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Agency: Saatchi & Saatchi
Client: Tide | Contagious
Role: Creative + Art Direction + Designer + Food target
Contagious Magazine is a curated source for the latest marketing, technology, and business creativity trends. Known for its stunning and memorable covers, the Magazine has collaborated with big names like Snapchat, Cadbury, and Ben & Jerry's.
For the 70th issue, Contagious reached out to us to create the cover for the Magazine's front, back, and interior pages using Tide's design style. Our idea was to highlight the brand's powerful cleaning ability and superior performance. To achieve this, we created a unique artwork highlighting Tide's stains and strengths in a beautifully crafted way, capturing attention and inspiring curiosity in readers.
For the 70th issue, Contagious reached out to us to create the cover for the Magazine's front, back, and interior pages using Tide's design style. Our idea was to highlight the brand's powerful cleaning ability and superior performance. To achieve this, we created a unique artwork highlighting Tide's stains and strengths in a beautifully crafted way, capturing attention and inspiring curiosity in readers.
THE WORK
The palette consisted of different notes of blues and oranges, a nod to Tide’s brand equity colors.
HOW IT HAPPENED
Credits
Photographer: Travis Rathbone
CD: Adrian Chan
ACD: Juliana Ardila
Sr Designer: Ralph Bachir
Illustrations: Preethi Balakrishnan
Photographer: Travis Rathbone
CD: Adrian Chan
ACD: Juliana Ardila
Sr Designer: Ralph Bachir
Illustrations: Preethi Balakrishnan