Client ···································· Tide & Contagious
Project ································· Co-branded Photoshoot
Medium ······························· Print; Social
Year ······································ 2021
Role ······································ Concept Ideation, Direction + Execution

Contagious Magazine is a curated source for the latest marketing, technology, and business creativity trends. Known for its stunning and memorable covers, the Magazine has collaborated with big names like Snapchat, Cadbury, and Ben & Jerry's.

For the 70th issue, Contagious reached out to us to create the cover for the Magazine's front, back, and interior pages using Tide's design style. Our idea was to highlight the brand's powerful cleaning ability and superior performance. To achieve this, we created a unique artwork highlighting Tide's stains and strengths in a beautifully crafted way, capturing attention and inspiring curiosity in readers.


The palette consisted of different notes of blues and oranges, a nod to Tide’s brand equity colors.


Enjoy this b-roll of me and my teammates getting bombarded with food:

Photographer: Travis Rathbone
CD: Adrian Chan
ACD: Juliana Ardila
Sr Designer: Ralph Bachir
Illustrations: Preethi Balakrishnan

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