CONTIAGIOUS X TIDE
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Agency: Saatchi & Saatchi
Client: Tide | Contagious
Role: Concepting + Production + Art Direction + Food target
Contagious Magazine is a curated source for the latest trends in marketing, technology, and business creativity. Renowned for its bold, memorable covers, the magazine has collaborated with major brands like Snapchat, Cadbury, and Ben & Jerry's.
For its 70th issue, Contagious approached us to design the cover, back, and interior pages using Tide’s distinctive brand style. Our idea focused on bringing Tide’s exceptional stain-fighting power and performance to life in a bold, visual way.
We developed a photo series illustrating the stain-removal journey from start to finish—beginning with individuals wearing Contagious-branded T-shirts as live targets for tough stains.
For its 70th issue, Contagious approached us to design the cover, back, and interior pages using Tide’s distinctive brand style. Our idea focused on bringing Tide’s exceptional stain-fighting power and performance to life in a bold, visual way.
We developed a photo series illustrating the stain-removal journey from start to finish—beginning with individuals wearing Contagious-branded T-shirts as live targets for tough stains.
THE WORK
The palette consisted of different notes of blues and oranges, a nod to Tide’s brand equity colors.
HOW IT HAPPENED
Credits
Photographer: Travis Rathbone
CD: Adrian Chan
ACD: Juliana Ardila
Sr Designer: Ralph Bachir
Photographer: Travis Rathbone
CD: Adrian Chan
ACD: Juliana Ardila
Sr Designer: Ralph Bachir