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McDONALDS - HAPPY ALARM



Agency: Leo burnett MENA
Client: Mcdonalds | BREAKFAST
Role: Art Direction, Design




The worst part of the morning is the thing that starts it: the alarm. We turned it into something people could look forward to. McDonald’s Happy Alarm was an app that woke people up with rewards, offers, and playful interactions tied to breakfast.

*Built in 2014, before these kinds of app mechanics were standard.


Copywritter: Clevin Antão












Mark


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