Agency: Leo burnett MENA
Client: Mcdonalds | BREAKFAST
Role: Concepting + Art Direction + Designer

McDonald's MENA wanted to push their sales on the breakfast menu, we wanted to give back happiness while helping our client to meet their sales goals. We took the one thing most people hate about mornings – an alarm clock, and turned it into something they would love: McDonald’s Happy Alarm.

*This was in 2014, so most of these features were rare at the time.

Copywritter: Clevin Antão


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