EWM 2025 BRAND CAMPAIGN
Agency: GALE
Client: Milk PEP
Product: Every Woman’s Marathon
Role: Creative Direction, Art Direction
Milk is known for recovery, but rarely seen as part of performance.
Every Woman’s Marathon reframed it as a partner in sport.
Launched in 2024, it became the first marathon designed to celebrate women of every pace, background, and body.
For the 2025 campaign, we developed the creative and visual direction across photography, social, and experiential, collaborating with design director Damien Le Coq to build a visual language grounded in real runners.
The campaign positioned the marathon as a more inclusive and contemporary take on sport.
Every Woman’s Marathon reframed it as a partner in sport.
Launched in 2024, it became the first marathon designed to celebrate women of every pace, background, and body.
For the 2025 campaign, we developed the creative and visual direction across photography, social, and experiential, collaborating with design director Damien Le Coq to build a visual language grounded in real runners.
The campaign positioned the marathon as a more inclusive and contemporary take on sport.
2025 CAMPAIGN PHOTOGRAPHY
EXPERIENTIAL & FILM FESTIVAL INTEGRATION
As part of the lead-up campaign, we activated at film festivals nationwide to introduce Forward is a Pace,
a powerful documentary chronicling the first Every Woman’s Marathon through five women’s journeys.
