EWM 2025 BRAND CAMPAIGN
Agency: GALE
Client: Milk PEP
Product: Every Woman’s Marathon
Role: Creative & Visual Direction Across Photography, Experiential and Social
Born from the insight that milk fuels performance by hydrating better than water and helping the body recover faster than traditional sports drinks, Every Woman’s Marathon repositions milk as the ultimate partner for every kind of athlete. Launched in 2024, it became the first marathon to celebrate women of every pace, background, and body.
For the 2025 marathon, I led the creative and visual direction for the lead-up campaign across photography, social, and experiential activations. From photoshoots to film festival events, the work aimed to capture the spirit of inclusivity and empowerment at the heart of Every Woman’s Marathon. The visual language focused on authenticity over perfection, celebrating women not just as runners but as individuals showing up for themselves and for each other.
For the 2025 marathon, I led the creative and visual direction for the lead-up campaign across photography, social, and experiential activations. From photoshoots to film festival events, the work aimed to capture the spirit of inclusivity and empowerment at the heart of Every Woman’s Marathon. The visual language focused on authenticity over perfection, celebrating women not just as runners but as individuals showing up for themselves and for each other.
2025 CAMPAIGN PHOTOGRAPHY
EXPERIENTIAL & FILM FESTIVAL INTEGRATION
As part of the lead-up campaign, we activated at film festivals nationwide to introduce Forward is a Pace, a powerful documentary chronicling the first Every Woman’s Marathon through five women’s journeys.
In collaboration with Damien LeCoq and Andre De Castro