FILM
Agency: FCB SAN FRANCISCO
Client: CLOROX | Scentiva
Product: Scentiva
Role: Art Direction, Design
Cleaning products are usually shown as purely functional. We shifted the focus to scent, turning it into something you can see and feel.
Using practical effects, we built a tactile world where fragrance takes physical form, giving the product a distinct personality across a long-form film and a series of animations.
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