Client ··································· Clorox
Project ································· Clean & Healthy Home
Medium ································ TVC
Year ····································· 2017
Background
Cleaning is often seen as a necessary evil. It's the mundane chore at the end of all the fun and enjoyment that gets things back to normal. But what if we flipped that on its head?

Solution
We turned cleaning into a moment of empowerment, creating a blank canvas for all the incredible moments that come after.











Through contrasts between clean spaces and sudden, unpredictable bits of life, we show that a clean home is a springboard for life’s best moments.











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