Agency: FCB San Francisco
Client: Clorox | Brand
Role: Creative & Art Director

Cleaning is often viewed as a mundane and necessary task that marks the end of fun and excitement. But what if we could change this perception and turn cleaning into an inspiring and motivating experience?

Our solution was to transform the chore of cleaning into a moment of empowerment, using Clorox to create a fresh and clean canvas that allows for extraordinary moments, shifting our perspective from a dull task to a starting point for creativity and positivity.

Through contrasts between clean spaces and sudden, unpredictable bits of life, we showed that a clean home is a springboard for life’s best moments.

︎   ︎