FILM
Agency: FCB San Francisco
Client: Clorox | Brand
Role: Art Direction, Concept
Cleaning is often viewed as a mundane and necessary task that marks the end of fun and excitement.
We reframed it as a moment of reset, using Clorox to create a fresh canvas for what comes next.
We reframed it as a moment of reset, using Clorox to create a fresh canvas for what comes next.
Through contrasts between clean spaces and sudden, unpredictable bits of life, we showed that a clean home is a springboard for life’s best moments.