Client ·································· Clorox
Project ································ Clean Matters
Medium ······························· TVC
Year ···································· 2017
Clean is more than getting rid of dirt and germs. Sure, it's about wiping away what came before, but it's also about celebrating what happens after. Clean is just the beginning - and then comes togetherness, family, mourning, pride, laughter, closure, peace. What comes next is everything.

Through contrasts between clean spaces and sudden unpredictable bits of life, we showed that a clean home is a springboard for life’s best moments.

CCO: Karin Onsager; Film by: Mercandantes

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