EXPERIENTIAL | ACTIVATION
Agency: Publicis NY
Client: Citi
Product: Citi Wealth
Role: Art Direction
Citi’s perspective on wealth is that it’s shaped by collisions: different forces coming together to create something new.
We translated that idea into an installation at the Pérez Art Museum during Miami Art Week.
Using magnetic fluid, visitors could shape and disrupt a living surface in real time, interacting with both the material and each other. Their movements were projected across the gallery, turning those interactions into a shared visual expression.
We translated that idea into an installation at the Pérez Art Museum during Miami Art Week.
Using magnetic fluid, visitors could shape and disrupt a living surface in real time, interacting with both the material and each other. Their movements were projected across the gallery, turning those interactions into a shared visual expression.
To create it, we experimented with magnetic fluids, materials, magnets, and custom setups, balancing control and unpredictability.
