EXPERIENTIAL | ACTIVATION
Agency: Publicis NY
Client: Citi
Product: Citi Wealth
Role: Concepting + Production + Art Direction
Wealth is created when the forces that shape the world collide in new and unexpected ways.
During Miami Art Week, Citi unveiled an installation at the Pérez Art Museum that transformed magnetic fluid into a medium for human connection.
Directed by immersive artist Aramique for Citi and PXP, this experience invited attendees to interact with each other as they manipulated magnetically reactive liquid. Projections throughout the gallery amplified the striking, real-time responses.
We explored dozens of combinations: magnetic fluids, screens, glass, plastics, magnets, and software, to capture the tension and beauty of these collisions.
During Miami Art Week, Citi unveiled an installation at the Pérez Art Museum that transformed magnetic fluid into a medium for human connection.
Directed by immersive artist Aramique for Citi and PXP, this experience invited attendees to interact with each other as they manipulated magnetically reactive liquid. Projections throughout the gallery amplified the striking, real-time responses.
We explored dozens of combinations: magnetic fluids, screens, glass, plastics, magnets, and software, to capture the tension and beauty of these collisions.
