Client ···················· Mcdonalds Dubai
Project ·················· Promo Big Mac
Medium·················· TV / Promo 
Year ······················ 2015
The Big's an icon that's known and loved by millions of people around the world. But in the GCC - a region that didn't grow up with the burger - people didn't see what it was that was so iconic about it. To them, it was just another burger.

To refresh the Big Mac image and establish its iconic status, we created the #BigMacWalk, a movement that encourages people to celebrate their simple yet meaningful everyday victories with an everyday icon, the Big Mac.

The combined spots had a reach of 17.7 million, with 8.5 million combined views on Facebook and youtube, with almost 100,000 comments and 12,000 shares. People recreated the entire film in their video submissions, and a popular group in Egypt (Asa7be Sarcasm Society) spoofed the film in the tense buildup towards a local top-tier football fixture. The campaign made its way into the daily lives of the youth we were looking to connect with.


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