CANNES YOUNG LIONS 2012
BRAND IDENTITY DESIGN
Client: Cannes Lions
Product: Opportunity Knocks Platform
Role: Creative Direction, Design
Context
Cannes Lions Young Lions competition.
Create an identity for “Opportunity Knocks,” a platform connecting emerging talent with the Cannes Lions community.
Idea
A door knocker shaped like the Cannes Lion.
A symbol of access, recognition, and entry into the industry.
Execution
We built a flexible identity system around the knocker, using it across the platform.
Constraint
24 hours. No external assets or fonts.
Partner: Fabian Pulido
Cannes Lions Logo
Our Approach
Cannes is an international event that receives visitors from all over the world, so their logos must be not tied to a specific language and are easily understandable across the globe.
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