CULTURAL PACKAGING DESIGN
Agency: Leo Burnett Colombia
Client: Diageo
Product:
Absolut | Special Edition
Role: Creative Direction, Design
Absolut invited us to create a removable “second skin” inspired by Colombian culture.
In Colombia, celebration is part of everyday life. Even the smallest moments become something to share.
We translated that spirit into a bottle inspired by the guacharaca, one of Colombia's most cherished musical instruments and a symbol of festivity.
The result was a tactile, collectible design that brings Colombian culture to life through sound, texture, and interaction.
In Colombia, celebration is part of everyday life. Even the smallest moments become something to share.
We translated that spirit into a bottle inspired by the guacharaca, one of Colombia's most cherished musical instruments and a symbol of festivity.
The result was a tactile, collectible design that brings Colombian culture to life through sound, texture, and interaction.
The bottle is wrapped in satin stainless steel, giving it a clean, minimal presence that comes alive in nightlife settings.
An embossed texture runs across the surface, creating both a tactile experience and the distinctive sound of a guacharaca.
The neck is finished with a threaded bead, referencing traditional Colombian craftsmanship.
WINNER
Young Cannes Lions Silver Award